GASKET Enjoys Eggcellent Collaboration on Edwards Campaign
Design, animation and visual effects company GASKET STUDIOS recently completed a multiplatform animated package for A.G. Edwards with the financial services company signature egg as the visual centerpiece. The campaign is the continuation of A.G. Edwards’s highly visible advertising approach that uses the universally understood ‘nest egg’ imagery along with the company motto ‘fully invested in our clients.’ The spots and web ads can be seen via national media including CNN, CNBC, Forbes, Money and The Wall Street Journal.
For this project, the television portion of the campaign blossomed into a web and TV package fostered by strong collaboration between agency teams from Carmichael Lynch and GASKET.
‘It was really rewarding working with both the interactive team and broadcast creatives to produce connected work that was specifically tailored for various platforms,’ says GASKET STUDIOS founder Greg Shultz. ‘Very often interactive is treated separately or as a revision of television work but this was approached with all interests — both technical and creative ?‚àö√ë‚àö¬® simultaneously. This was a great opportunity to bring everyone concepts to life and wow the client together.’
‘As a producer, they made it easy for me,’ says Carmichael Lynch Producer Brynn Hausmann. ‘It truly was an integrated effort. Greg’s team was very proactive and turned some great work around for us in a really short timeframe.’
To develop both ‘Puzzle’ and ‘Timer’ for web and broadcast, GASKET lived, breathed and ate the egg, including studying the volume, mass and subtle texture of blown out eggs (think Easter decorations) and a special photo shoot with the A.G. Edwards icon that graced the GASKET studio with a special client appearance (see attached photo). For ‘Puzzle,’ GASKET sought inspiration for the look and feel of the individual pieces from classic wooden 3D puzzles and animated them so that they would snap together as though guided by an invisible hand. The web assets were provided as a toolkit of elements, which were ultimately translated into the final banners by GASKET under the direction of the agency web team.
GASKET Studios recently re-launched in a new space located in downtown Minneapolis. For additional information and to view recent work, please visit www.gasket.tv .
Client: A.G. Edwards
Spot titles/Length: “Puzzle” :15, “Timer” :15 commercials & web banners
Advertising Agency: Carmichael Lynch, Minneapolis
CD: Carol Henderson
CW: Peter McHugh
AD: Carol Henderson
Director of Broadcast Services: Joe Grundhoefer
Producer: Brynn Hausmann
ECD: Tim Brunelle
CD: Carol Henderson
ACD: Steve Tenebrini
CW: Ryan Inda
Web Developer: Marc Bloomquist
Interactive Producer: Paul Aaron
Animation/Visual Effects Company: Gasket Studios Limited, Minneapolis
Designer/VFX Director: Greg Shultz
Animators: Justin Greiner, Dan Helgemoe, Matt Sattler
Producer: Tammy Kimbler Weber
Music Company: Music by Michael “Jed” Justeson
“Sur Les Bateaux Mouche” Composed by Jacques Mercier & Gilbert Einaudi
Audio Post: BrahmstedtWhiteNoise
Mixer: Carl White