Superfad Finds Comic Relief In Red Nose Day Campaign
Superfad was honored to help the comic relief red nose campaign by taking on the nose animation quota for both the charity and the BBC/red bee’s cross media campaigns.
Commissioned to create a series of promos for TV, web and cinema, Superfad developed and animated the launch spots for the three iconic red noses (This One, That One and The Other One, new designs for 2009) and in doing so help developed the awareness campaign hand in hand with the charity. The animated noses also feature in the launch trailer starring the comic duo Simon Pegg and Nick frost.
Breathing life into the three noses was a lovely animation project, made all the more satisfying in the light of the incredible achievements of comic relief. It also helped that we kind of fell in love with the noses themselves and so channeled that love into making them move in a proper rubber nose authentic way. I think that makes us rubber animation pioneers.
Red Nose Day aims to make a difference to the lives of thousands of people living in abject poverty, or facing terrible injustice, both across Africa and in the UK. From combating domestic violence to assisting people affected by HIV and AIDS, Red Nose Day funds long-term projects that help people help themselves. Since its launch 25 years ago, Comic Relief has generated over 500 million GBP for numerous worthy causes. The main TV event broadcasts on BBC 1 on 13 March 2009.
About Superfad Superfad is a brand-driven design and live action production company; a collective of designers, directors, animators, and artists. Their mission is to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion. Superfad’s work runs counter to the trend of design studios who present a singular house style. With offices in Los Angeles, New York, Seattle and London, thier work is informed by a wide array of cultural and intellectual influences. Fine art, science, math, and literature are fused with illustration, photography, and technology to produce stunningly original imagery.
Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding. RELATED LINKS www.rednoseday.com www.comicrelief.com