Anchors “Look Out” is the first of three commercials to feature a couple of CG bovines voiced by Brit comedians Stephen Fry and Tony Robinson. Coffin, who directed the HD background shoot as well as the animation, says it was important the live action be shot like a documentary.

‘I find CG characters which are composited into hand held live action initially look quite surprising to the viewer and enable us to believe in them as real characters more easily than if the camera is locked off.’ Not to say a talking cow in a tree needs any help?‚àö√묨‚àÇ never mind.

View at StashMedia Here!

CREDITS
Agency:
CLEMMOW HORNBY INGE

Director:
PIERRE COFFIN

Production/animation:
PASSION PICTURES

For Clemmow Hornby Inge

AD: Micky Tudor
Copy: Brian Turner
Producer: Enca Kaul

For Passion Pictures

Character design: Pierre Coffin
CG modelling: Virgine Taravel, Mathieu Trintzius
CG animation: Kyle Balda,
Frantz Vidal, Mirco Tomadini
Rendering: Fabien Pollack,
Selim Draia, Mathieu Gros
Compositing: Sebastien Rey, Celine Allegre
VFX super: Etienne Pecheux
DP: Jean Poisson
Producer (UK): Emilie Walmsley
Producer (France): Nicolas Trout
Live action line producer: Alexandre Meliava
EP: Hugo Sands
Post co-ordination: Laleh Sahrai, Christelle Balcon, Catherine Bernet

www.passion-pictures.com