Nexus productions director Simon Robson has created a 60-second short film for the launch of the 2007 Adidas global football campaign entitled ?‚àö√ë‚àö‚â§Predator Vs. F50’s.
The film featuring the world best footballers tells the story of two different clubs, Predator FC and F50 Club de Futbol, and their two very different schools of football thinking. The Predator Football Club team features David Beckham, Michael Ballack, Kaka and Juan Roman Riquelme amongst others whilst the F50 Club has stars such as Lionel Messi, Arjen Robben, Lukas Podolski and Fred on its roster.
Both clubs have very distinct personalities, club colors and crests which personify the characteristics of the two football boots competing against each other to finally determine the world leading football club.
The campaign uses the two different football boots Predator¬¨¬®‚àö√ú and +F50 TUNIT to identify two unique styles of football. This divides the world of football into two different teams: Predator or F50. Predator embodies teamwork, determination and precision, whereas the F50 team favors flair, flamboyance and speed. These distinct personalities are encapsulated in the Predator club motto ?‚àö√ë‚àö‚â§Every team needs a hero’s and the F50 club motto ?‚àö√ë‚àö‚â§Every hero needs a team’s.
“The football excitement is based on teams competing against each other; great football
rivalries exist all over the world. With ?‚àö√ë‚àö‚â§Predator vs. F50?‚àö√ë‚àö‚â§ we continue communicating the idea of ?‚àö√ë‚àö‚â§team’s and our brand attitude ?‚àö√ë‚àö‚â§Impossible is Nothing’s in an inspirational way,’ said Erich Stamminger, President and CEO of the adidas Brand and Executive Board member of the adidas Group.
Andy Fackrell, 180 Executive Creative Director comments: ‘It’s a heavyweight bout; the two best football boots going at each other for bragging rights. Both have distinctive personalities; the upstart versus the boss.”
?‚àö√ë‚àö‚â§Predator vs. F50’s is an integrated global advertising campaign including global and local versions for print, point-of-sale, public relations and on-line and kicks off on November 15, followed by a global roll-out leading into 2007. The campaign was developed by adidas’s global advertising agency independent 180 Amsterdam.
“We only had 4 weeks in production which was really tight as you can imagine. My storyboarding and pre-production time was extremely tight too, only about 8 days prior to production. What this meant was that when the crew arrived there was still a lot of design to be done. Cass and Mario pitched in really well on design duties. We three worked together for the first week coming up with what the two teams, ?‚àö√ë‚àö‚â§Predator’s and ?‚àö√ë‚àö‚â§F50 could look like.
Mario took inspiration for the Predator sections (The red and black ones) from Vasarely
and general constructivism. Cass approached F50 (Green) with more of an organic, flowing key line type of feel. After a week we had our design directions which we pulled across all the animation. Most of the 3D was done in 3DS Max by the awesome Jerome Haupert. Other 3D elements such as grass, trees, and ?‚àö√ë‚àö‚â§jumping sound blocks’s were done in Maya paint effects by Sean Yue and myself.
2D animation like Dillon comet and Sean ?‚àö√ë‚àö‚â§hands’s, plus all compositing was done in After Effects. The bird in the park scene was drawn and animated by Antoine Baurruel on every second frame, then composited in After effects and filled with the Paint Bucket effect to give it the luminescent quality it has.
The team worked incredibly hard, with work over flowing into very late nights and week-ends. And the result is a 60 second spot that myself and the client are extremely happy with. It a testament to the power of great team work.” – from motiongrapher.com
The images were shot by the photographer Robert Wilson, son of the legendary Arsenal goalkeeper Bob Wilson, who also shot the images for adidas / 180 +10 FIFA World Cup campaign. The animated film was directed by Simon Robson at Nexus Productions.
Agency: 180 Amsterdam; creatives: Stu & Ed, production: Cat
Production Company: Nexus Productions
Director: Simon Robson
Lead animation / art direction: Cassiano Prado & Mario Sader
Lead 3D: Jerome Haupert
3D support: Jonny Plummer
Animation: Shaun Yue, Dillon White,
2D animation: Antoine Baurruel, Kwok Fung Lam
Technical Direction: Ben Cowell, Darren Price
Production: Isobel Conroy, Julia Parfitt
Studio management: Theano Kazagli
Sound design & composition: A-Bomb
Leave a Reply