The challenge with the E-Trade baby is – as it is with any well established (and loved) character – to move him on without losing the qualities that endeared him in the first place.
Agency Grey Worldwide (NY) and Director Randy Krallman for Smuggler have done this triumphantly in two new spots that they unveiled during the 2009 Super Bowl. 401K and Wings both feature our youthful hero (voiced, as previously, in a superbly laid-back performance by the director) but in each case there is a second character – a golfing rival and a keen amateur vocalist.
To add more would be to spoil the fun, but suffice to say that the droll tone is once more note perfect. Senior Flame Artists Alex Thomas and Raul Ortego led Framestore efforts, supported by Tom Leckie and Mindy Dubin.
‘As with Trading and Banking, we had a large task to complete in a very short time. The new elements of a longer monologue and interaction with a second character added to the challenge but, as always, our amazing team of Flame Artists delivered brilliant work.’
Laney Gradus Head of Production, Framestore
Framestore has been working in digital film and video for over 20 years now, creating original and astonishing work that has helped make it the largest visual effects and computer animation studio in Europe.
Amongst Framestore notable commercial credits are Smirnoff Sea (winner 2007 VES Visual Effects in a Commercial’s, The Chemical Brothers The Salmon Dance, Casino Royale Title Sequence, Vauxhall C’smon campaign, Sure Go Wild, Guinness noitulovE, Johnnie Walker Fish, Levi Odyssey and Guinness Surfer.
Agency: Grey Worldwide
Chief Creative Officer: Tor Myhren
Executive Creative Director: Noel Cottrell
Creative Director: Paul Behnen
Executive Producer: Alison Kunzman
Art Directors: Paul Behnen, Amy Ferguson
Copywriters: Eli Terry, Randy Krallman
Agency Executive Producer: Bennett McCarroll
Agency Producer: Alison Horn
Production Company: Smuggler, New York
Director: Randy Krallman
Editorial: Joshua Berger @ Cosmo Street
Visual Effects: Framestore
Audio: Sound Lounge