MPC works on Coke’s Latest Spot ‘What Goes Around’
Nagi Noda through Nexus Productions has directed the latest Coca Cola film, titled ?‚àö√ë‚àö‚â§What goes Around’s for UK advertising agency, Mother. The spots is for TV and will air globally. All post production was carried out by MPC.
The film opens on an interior shot of a house focussing on a solitary girl holding a bottle of Coca Cola. As the camera pans through the house, we see the same girl, at minutely different stages of movement. The camera then moves outside, where more characters – again shown in different stages of movement ?‚àö√ë‚àö¬® appear. In each case, the viewer thinks he watching a very clever time slice of each character. However, in actual fact, multiple actors play each of the characters.
All shot in two motion control passes, the camera takes us on a seamless journey from inside the house to a park area outside. The path is illustrated by a bluebird and the signature glass bottle of Coca Cola, which is initially passed to a jogger, then on to other characters including a business woman, tramp and a child playing outside. With the help of music written especially by Jack White of The White Stripes, the viewer is fluidly transported from one character to another and finally back to our lead girl, re-enforcing the title ?‚àö√ë‚àö‚â§What goes around comes around’s.
MPC were heavily involved in discussions from the outset with VFX supervisor Tom Harding advising on the studio shoot in South Africa. Back in the facility, matte paintings were tracked into shots in 3D to extend the set and studio ceilings cleverly replacing clearly visible motion control track. The young boy and the bird featured in the film were both shot before green screen before being neatly composited back into the film by the VFX team.
Similarly, a separate pass of the opening scene was shot to allow the VFX team to replace the image on the TV screen with a tennis player (also treated to the ?‚àö√ë‚àö‚â§physical time slice’s effect) and to cleverly remove the outline of the actresses waiting to appear from behind the lead. Extensive rig removal was necessary to cover cables suspending many of the characters and other objects.
The commercial airs firstly in the Australian MTV Music Awards and will be on general global release throughout 2006.
Director: Nagi Noda
Production Company: Nexus Productions
DOP: Peter Suschitzky
Editor: Ben Stephens @ The Whitehouse
Advertising Agency: Mother
Agency Producer: Richard Firminger
Post Production Co: MPC
Post Production Producer: Julie Evans
VFX Supervisor: Tom Harding
VFX artists: Dan Sanders, Alex Harding