!mpossible Pictures Designs Open For “Hometown Gospel”

!mpossible Pictures, an award-winning creative digital studio, has just created a gorgeous show open and graphics package for “Hometown Gospel,” a new series on the Gospel Music Channel.

The “Hometown Gospel” show is a travelogue featuring several cities across the US with a robust gospel music history and a thriving modern gospel music vibe. The world premiere of the show provided a peek into the music roots of Detroit.

The visually vibrant show open for “Hometown Gospel” incorporates slick animation and reflective surfaces as the camera takes viewers through a 3D cityscape – complete with buildings, water tower, light poles, and birds — and ends up in front of a church.

!mpossible Pictures was tasked with designing a unique show open and graphics package for the new series that would also maintain consistency with the Gospel Music Channel brand.

“I’ve been a big fan of !mpossible’s work, and was looking for the right opportunity to collaborate with them,” remarks Randy Martin, Executive Producer of Flying Saucer Films, the show’s production company. “The ‘Hometown Gospel’ package was the perfect project for them. Gospel Music Channel has a fantastic on-air identity so the bar had been set very high for us with this new show. !mpossible came up with a design that blew the roof off!”

Jean Pichot, the designer for !mpossible Pictures, presented the concept of traveling in 3D space, as well as initial animations of the open to the client for review. Once the design was approved, Pichot worked on photographing various elements around a town and then re-creating and layering them in 3D. This also included accentuating the levels of reflections, light flares and color tweaks.

“Jean’s work is spectacular,” comments Steve Urbano, !mpossible Pictures Creative Director. “We felt his design aesthetic was the perfect fit for this project. He created an open that is layered with natural and organic elements of a typical city, yet is graphically stunning.”

Once the open was approved and built, it became the design theme for the rest of the graphics package for the show. !mpossible delivered a complete graphics package for “Hometown Gospel” including bumpers, lower thirds and backgrounds.

“The Gospel Music Channel has a very open design sense regarding the look of their network,” concludes Urbano. “But since the network is so new, their only criteria was that we incorporate the network’s logo into the show graphics. !mpossible was really excited to help the network launch this series and we got a lot of freedom from them to turn the ideas we had into reality for the graphics package.”

ABOUT GOSPEL MUSIC CHANNEL:
Launched in October 2004, Gospel Music Channel is the first 24-hour all-music television network devoted to the best of gospel/Christian music. Led by cable network veterans Charley Humbard, Discovery Channel’s former general manager of digital networks, and Brad Siegel, former president of Turner Entertainment Networks, Gospel Music Channel is currently available on cable systems in 90 markets and more than 3000 cities nationwide. From the soulful sounds of Yolanda Adams to the country roots of Randy Travis, to the contemporary stylings of Kirk Franklin, Mercy Me, and Amy Grant, the Gospel Music Channel celebrates a musical genre that crosses cultures and generations and delivers a fan base so large it deserves its own network.

ABOUT !MPOSSIBLE PICTURES:
Located in the heart of historic Lower Downtown Denver, creative digital studio(TM) !mpossible Pictures produces commercials, network promos and design for television and advertising clients. The company of directors and artists tirelessly guides their clients through a unique process to realize their most ambitious visions. Services include creative direction, live action production, broadcast design, animation/visual effects, editorial, and finishing utilizing industrial strength tools like Flame, Smoke, Softimage XSI, Maya as well as After Effects and Final Cut.

!mpossible Pictures has produced award-winning work for clients such as Disney, Universal Studios, Discovery Channel, National Geographic Channel, DISH Network, and Ford. In addition to past Emmys, Clios, Addys and Art Directors awards, the artists of !mpossible Pictures recently won a 2006 Gold BDA Award in Total Package Design for the NRB Network, as well as regional Emmys for their graphics package for the Colorado Avalanche NHL team and a commercial for Ford Motor Company.




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