SWAY Studio Awarded VES Honor
SWAY Studio, one of North America leading visual effects studios, received the ‘Outstanding Visual Effects in a Music Video’ award for its contribution to the U2 and Green Day music video entitled, ‘The Saints are Coming’ during the 5th Annual Visual Effects Society (VES) Awards Gala held Sunday, Feb. 11, 2007 in Los Angeles.
‘It is an honor to receive recognition from the VES for the innovative work SWAY did to create the visual effects for ?‚àö√ë‚àö‚â§The Saints are Coming’s video,’ said Mark Glaser, owner and creative director of SWAY Studio. ‘It was such a compelling project, and one that allowed our already talented team to further develop such incredible techniques. This acknowledgement really positions SWAY as a leading provider of detailed and precise photorealism.’
For this video, SWAY talented team integrated many photo-real CG elements, including Harrier jets, Apache helicopters, Stealth Bombers and tanks into existing news footage from Hurricane Katrina, resulting in a thought-provoking and emotional video that illustrates what it might have looked like had the government responded differently to the disaster.
SWAY worked meticulously to ensure all shots were done with the highest level of detail and quality. Their main challenge was to make the Iraqi Desert Storm aircraft and tanks look as if they were actually in New Orleans during the time of the rescue and mass evacuation. Every shot was scrutinized, worked and reworked to ensure its believability.
‘The Saints are Coming’ is performed by U2 and Green Day, and directed by Chris Milk of Radical Media. All proceeds from the sale of ‘The Saints are Coming’ benefit Music Rising, an instrument replacement fund for musicians located on the Gulf Coast. To watch the video, visit: mtv.com or vh1.com .
About SWAY Studio
SWAY Studio is one of the top visual effects shops in North America. SWAY aim is to help advertising agencies eliminate traditional views of how their products are seen and enable exciting new creative ideas. The goal is to create unforgettable imagery and to confuse the viewer into believing that everything is real with no thought about effects.
SWAY proprietary software, the SWAY Driving Simulator has been used to create stunning visual effects and spots for Chevy, Mazda, Pontiac, Hyundai, Hummer and Toyota. This software replicates the performance of any vehicle with complete precision.
Currently located in Westwood, Calif., SWAY is moving its headquarters to Culver City. For additional information on SWAY Studio, visit its website at www.swaystudio.com.
SWAY CREDITS – U2 and Green Day “The Saints Are Coming”
Creative Director: Mark Glaser
Executive Producer: Shira Boardman
Executive Producer: Mike Pardee
Producer: Matt Winkel
Production Coordinator Daughn Ward
Flame Artist/ Compositing Lead: Ben Looram
CG Supervisor: Wayne England
Artists 3D: Richard Wardlow, Rob Meyers, Aaron Powell, Daniel Buck, Rob Glazer, Josh Hooker, John Allardice, Greg Tsadilas
Compositing: Ryan Gibson, Maciek Sokalski, Chris Bankoff, Feli DiGiorgio, Lauren Mayer-Beug
Technical Directors: Graham Fyffe, Carlos Anguiano
Rotoscoping & Paint: Lyndal Heathwood, Edgar Diaz, Christine Felman
I.T. dept: Nick Swartz, Kevin Beier
Production Assistants: Nick Mayer, Jessica Anderson