For THE SCENE, a new music library for the high-end film, video and broadcast markets, ZONA Design, Inc. has continued their award-winning collaboration with Megatrax Music (North Hollywood, CA). ZONA, a full-service design studio, created the identity, branding and product packaging for THE SCENE music collection which includes CD for Acoustic Pop/Rock 2, Brit Pop, True Blues, Club Life, Global Hip Hop, New Wave, Jazz Combo, Extreme Sports, and Life Stories, among others.
‘We’sve been consistently thrilled with ZONA work which has helped establish THE SCENE library as a young, cutting-edge, provocative brand. Their packaging really cuts through the clutter,’ said THE SCENE/Megatrax Co-Founder/Co-Owner, Ron Mendelsohn, of his company collaboration with ZONA. ‘ZONA first ideas are always out of the box awesome. Zoa and her team create fresh, interesting and engaging visual art for our CD. I can always count on them for exciting ideas,’ added Wendie Colter, THE SCENE Creative Development Manager/Producer.
Of the company creative approach to this project Zoa Martinez, Creative Director/Designer of ZONA Design, explained, ‘First, I created an identity system that was cool and timeless; then a modular system with an HD aspect ratio to serve as our canvas. By combining our original art and photography, and, sometimes, stock footage, we created a vibe, something iconic for each musical genre. My instinct was to be direct, to capture the essence of the product, and imbue it with ZONA off beat spin.’
ZONA Design also packaged 2 CD, Classic Rock Volume 1 and Volume 2, for Megatrax, the premiere online resource for production music and sound design tracks, that provides a complete source of music for use in television, radio, film, multi-media and industrial applications.
In addition to Creative Director/Designer Zoa Martinez, ZONA team included Executive Producer Dennis Fluet, and Designers Agnes Nowakowska, Mark Lee and Youngha Park. ZONA utilized Adobe Illustrator and Photoshop in the execution of this project.
Representing THE SCENE/Megatrax were Co-Founders/Co-Owners John “JC” Dwyer and Ron Mendelsohn; and Creative Development Manager/Producer Wendie Colter.
THE SCENE combines Megatrax needle-drop music library with SmartSound technology and allows each track to be instantly edited into a piece with a complete musical beginning and ending at custom lengths from three seconds to more than 30 minutes.
About ZONA Design:
ZONA Design, founded in 1999, is an award winning multi-disciplined design agency creating results driven work that is bold and direct for all points of contact with the consumer in the general, Hispanic, and youth markets. The company portfolio includes high profile projects for Disney/ESPN Networks, AOL Time Warner Networks, 5Boro Skateboards, Discovery Communications, Encore Media Group, Rainbow Media Holdings, Chrysler, Dodge, and the various A&E Networks