Crossroads Mines Manhattan For Bravo’s Make Me A Supermodel

The second season of the hit Bravo series Make Me a Supermodel is strutting onto the scene with promos shot and directed by bi-coastal Crossroads Branding + Promotion. The provocative clips feature a rich montage of host Tyson Beckford, Nicole Trunfio, and the show’s models posing in front of huge rear projections of New York architecture. The models’ confessionals — a staple of the show’s improvised style — play in voiceover as the models move across the screen.

The eye-catching :30s feature B&W still photographs of the New York skyline, bridges, streets and landmarks, vividly contrasting the brightly attired foreground models. Crossroads director Glenn Lazzaro sought to showcase America’s fashion capital, where the show is set, by mixing architectural photography and live-action in a stylized, arresting way.

“By blurring the boundaries between still images and live action, we tried to bring fashion magazine portraiture to life,” said Lazzaro. “That allowed us to reflect the show’s sexy, spontaneous spirit while capturing Manhattan’s rough, iconic beauty.”

“Is there a cooler network for hip pop culture?” added Crossroads executive producer Dean Winkler. “We don’t think so, and we’re delighted to have the privilege of helping them promote their brand.”

“One of the things we love about working with Glenn and Crossroads is how collaborative they are,” said Amy Troiano, Bravo’s VP/on-air promotion. “They always know how to make any idea look gorgeous, and we’re thrilled at how the footage for Make Me a Supermodel jumps off the screen.”

Crossroads has produced dozens of Bravo campaigns over the past four years, including promos for Top Chef and Shear Genius.

The second season of Make Me a Supermodel debuts Wednesday, March 4, at 10 p.m. EST on Bravo.

About Crossroads Branding + Promotion:
Crossroads is a creative services agency that delivers award-winning branding and promotion for broadcast and entertainment clients. It has recently produced shiny new campaigns for Bravo, CBS, ESPN, Lifetime, HGTV, ABC, and other fine networks.

With its sister company Headlight, a creative design studio, Crossroads offers full-service brand solutions. Both are divisions of Crossroads Films, a multimedia company with offices in New York, Los Angeles, Chicago and London.

The Creds:
Client: Bravo
Spot Title: Make Me A Supermodel Promos
Air Date: February 2009

Agency: Bravo On-Air Promotion
VP Brand Strategy/CD: Trez Thomas
VP: Amy Troiano
CD: Justin Reichman
Graphics Designer: Fran Chamberlain
Senior Writer/Editor/Producer: Craig Shannon

Prod Company: Crossroads Branding + Promotion
Director: Glenn Lazzaro
EP: Dean Winkler
DP: Pierre Rouger

Art Director: Richard Piekos
Post Production Supervisor: Brett Karley
Producer: Bettina Schneider
Production Manager: Logan Luchsinger

Shoot Location: Silvercup Studios, NYC




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