Best Buy’s creative communications shop Yellow Tag – in collaboration with Best Buy Advertising – recently tapped Gasket Studios to create animated title transitions for the company’s annual marketing/advertising/pr showcase reel. The Reel is a powerful, multi-purpose tool used to excite potential partners about working with the world-class retailer. The title sequence offers a through-line of momentum and vitality presented in an animated journey through various sections of the reel.
“The creative team wanted to do something fun and refreshing – a world created by Best Buy that sparked spontaneous growth,” says Gasket Studios Creative Director Greg Shultz. “From there we built on each other’s ideas until this entire realm unfolded. Working hand-in-hand with the agency creative team, we worked intensely to deliver something powerful that reflected the Best Buy style, with a clean, contemporary aesthetic that would energize the viewer.”
Beginning with a blue shirted Best Buy man as a modern day Johnny Appleseed, the Best Buy presentation is a journey into a wondrous blue and yellow world where images morph and grow, butterflies flutter, and whales and deer frolic. From soaring in the open sky to delving underwater, the viewer roams while taking in the Best Buy landscape.
“Gasket embraced the concept and then just let their ideas explode, creating a different world in a totally collaborative way,” says Yellow Tag Group CD Chris Barry. “They demonstrated flexibility and an unwavering enthusiasm for the project, all the while managing it with constant momentum.
Real collaboration is when each person involved makes a contribution that betters a project, and Gasket’s Creative Director Greg Shultz is the kind of person who believes everything is possible…and delivers.”
GASKET STUDIOS is a design, visual effects and animation company that serves the commercial, interactive, music video and feature film markets. Launched by digital artist Greg Shultz GASKET STUDIOS is comprised of a diverse group of artisans with talents ranging from cel animation to painting to video game design. GASKET STUDIOS’ environment is where creativity and technology align to help bring clients’ visions to life. GASKET’s clients include Porsche, A.G. Edwards, Purina, River Road Entertainment, Best Buy, Target, Korbel Champagne, Payless ShoeSource and General Mills as well as advertising agencies Fallon, Carmichael Lynch, Campbell Mithun and Martin Williams.
GASKET STUDIOS: Think Create Propel.
Best Buy Credits:
Chris Barry – Group Creative Director for Yellow Tag
Chris Haas – Art Director/Best Buy Advertising
Karl Kozlowski – Copywriter/Best Buy Advertising
Stuart Mager – Producer/Yellow Tag
Animation: GASKET STUDIOS/Minneapolis, MN
Greg Shultz – Creative Director
Tammy Kimbler Weber – Executive Producer
Justin Greiner, Dan Helgemoe, Matt Sattler-Animators
Nathan Dorn – Modeler/Rigger
Sound: BWN/Minneapolis, MN
Carl White – Sound Designer
Annie Holoien – Producer