Asylum and Teleflora Unleash The Flower Power

Premier West Coast design and VFX studio Asylum brings to life a foul mouthed bouquet of flowers in the new high profile ad for Teleflora via The Fire Station. The spot had its debut during this year’s Super Bowl.

The spot, spearheaded by VFX Supervisor Piotr Karwas, opens with several office workers standing around a cubicle as a box of flowers is delivered to a fellow co-worker. When she opens the box she gets more than she bargained for as a wilted but rowdy bouquet of flowers hurls insults at her while co-workers look on in shock.

The message is clear: sending flowers in a cardboard box isn’t the best way to show you care. Teleflora flowers are hand arranged and hand delivered in a keepsake vase, not in a box. That’s the Teleflora difference.

About Asylum:
Asylum is a premier visual effects and design company, handling high-profile features, commercials, music videos, and emerging media content for web and mobile platforms.

Asylum created the visual effects for such films as The Curious Case of Benjamin Button, Master And Commander: The Far Side Of The World (Academy Award and BAFTA nominated), Moulin Rouge, Minority Report, Phantom Of The Opera, Pirates Of The Caribbean ll & lll, Mel Gibson’s Apocalypto, Tony Scott’s D?¬¨¬©j?? Vu, Man on Fire & Domino and Ridley Scott’s Black Hawk Down. Asylum has done spot work for brands such as Nike, Sony Playstation, Coke, BMW, Gatorade and Visa.

In addition, Asylum Design has created award winning title and graphic design work for such films as Tim Burton’s Charlie and the Chocolate Factory, X-Men I & II, The Island, Bad Boys II and XXX.

The Creds:
Client: Teleflora
Spot Title: Talking Flowers
Air Date: February 2009

Agency: The Fire Station
President: Mike Perdigao
CD: Liz Loew
Senior Copywriter: Josh Bloomberg
Senior AD: Phil Mimaki
Agency Producer: Julie Fields
Production Coordinator: Tim Munday

Post/Effects: Asylum
VFX Supervisor: Piotr Karwas
Lead Animator: Craig Van Dyke
Lead Inferno Artist: Chris Moore
Animator(s): Mike Warner, Steward Burris
Lighter(s): Matthew Maude, Michael Sean Foley
Lead Modeler: Greg Stuhl
Modeler: Josh Robinson
Rigger(s): Kevin Culhane, Omar McClendon
Tracker(s): Michael Lori, Eddie Offermann
Matte Painter: Alexi Steinhauer
Roto: Daniel Linger, Zac Chowdhury
Producer: Diana Cheng
EP: Michael Pardee
Bidding Producer: Mike Hanley

Editorial: Butcher
Editor: Meagan Bee
Producer: Chrissy Hamilton




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