The Mill London have just posted the new brand campaign for Heinz Salad Cream that aims to relaunch the salad cream to a younger generation. Beautifully directed by Vince Squibb for McCann Erickson, Mill colourist Seamus O’Kane enhanced the piece with a warm, hazy summery feel.
This new campaign for Heinz Salad Cream heralds the arrival of summer with a campaign led by the idea of “orable sunshine”.
Drawing parallels between the taste of salad cream and the uplifting warmth of an English summer, the campaign comprises of three press executions, six-sheet posters and a 60-second television spot that captures the reverie of summers past.
The ad targets young couples and mothers, and aims to encourage them to reappraise a classic English brand for today’s eating occasions.
The Mill, London
40-41 Great Marlborough Street
Soho, London W1F 7JQ
+44 20 7287 4041
The Mill, New York
451 Broadway 5th floor
New York NY 10013
+1 212 337 3210