For A&E Network, FlickerLab, the New York-based development, design and animation studio, shot the live-action and created the graphics for a :20 promo offering viewers the opportunity to create their own mashups, using favorite clips from A&E shows. The promo rolls out mid to late May on A&E. A :30 version will play online on A&E website.
Individuals have been making mashups (combining content from more than one source to create their own new material) by appropriating popular media. Now, A&E is giving viewers the materials to create their own A&E mashups online. A&E devised a humorous scenario promoting the idea that making mashups are easier at A&Einsider.com. All one has to do is pick clips from your favorite A&E shows, drop in music, effects and transitions, and share your mash-ups with the world.
FlickerLab Harold Moss explained, ‘We had about :11 to tell a complicated story about a girl who decides to make her own A&E mashups at home. She drafts her friends to play out the parts as well as provide a soundtrack and some seriously snazzy dance moves. Her dream cast includes a friend who is in love with her, one who thinks he’s there to get together with her, a neighbor that would much rather be watching the game, a highly excitable dancing girl, and a guy with a boombox loaded with the worst music imaginable. The results, safe to say, are a serious disappointment to the would-be filmmaker. The remaining :09 of the promo explain just how easy making mashups are if one goes to A&EInsider.com for the specifics.’
“Flickerlab continues to amaze us with their creative zeal on every project,” said Valerie Albanese, Vice President, On-Air Promotion, A&E. “They always give 110 percent and always bring new ideas to the table. They are great creative partners.”
The mashups promo was shot on location in Manhattan by the FlickerLab creative team including Creative Director/Director Harold Moss, Executive Producer Tammy Walters, Designer Bryan Cox, Storyboards Artist Phil Lockerby, Producer (Shoot) Blythe Frank, Producer (Graphics) Franklin Zitter, After Effects Artist Bryan Cox, Editor James D’samico and Sound Designer Tom Lino.
FlickerLab utilized Adobe After Effects and Photoshop; Panic Transmit (file transfer software); PowerMac G5 Computers; iMac Intel Computers; Dell Ultrasharp 24′ widescreen displays; Wacom Intuos 3 tablets; and Wacom Cintiq tablets in the execution of this project.
Representing A&E were Vice President On-Air Promotions Valerie Albanese, Director of Relationship Marketing Catherine Brennan and Producer Kyle Barron-Cohen.
About FlickerLab
Founded in 1999 as a design and animation studio, today FlickerLab principals, long-term collaborators and strategic partners employ their skills, technology and industry experience on a variety of projects be they concept-to-screen development and production, design and execution of commercials or broadcast promotions. In addition to high quality creative digital content development, FlickerLab works with clients to extend their project reach through advertising, Internet impact, online marketing, and merchandising.
The company portfolio includes high profile work for media and entertainment companies including A&E Networks, Bravo, Comedy Central, Discovery Home, Disney Channel, Lifetime, Lions Gate Productions, Michael Moore Productions, MTV, Nickelodeon, Planned Parenthood, The Cartoon Network and The WB, and product/service companies including Bassat Ogilvy, Continental Airlines, Grey Worldwide, Johnson & Johnson, McCann Erickson, Microsoft, Party City and Procter & Gamble, among many others.
Credit Sheet:
Airdate: National – Mid to late May
Product: Promo for A&E video mashups; longer version on A&E website
Title: Video Mashups Promo
Length: 1 x :20 ; and 1 :30 for online
Description: FlickerLab, shot the live-action for promo and created the graphics for Mashups. The company had about :11 to tell a complicated story about a girl who decides to make her own A&E mashups at home. She drafts her friends to play out the parts as well as provide a soundtrack and some seriously snazzy dance moves. Her dream cast includes a friend who is in love with her, one who thinks he’s there to get together with her, a neighbor that would much rather be watching the game, a highly excitable dancing girl, and a guy with a boombox loaded with the worst music imaginable. The results, safe to say, are a serious disappointment to the would-be filmmaker. The remaining :09 of the promo explain just how easy making mashups are if one goes to A&EInsider.com for the specifics.
RELATED LINKS
Click here to view video
CREDITS
Production/Editorial/Graphics Company: FlickerLab
City/State: New York, NY
Creative Director/Director: Harold Moss
Executive Producer: Tammy Walters
Designer: Bryan Cox
Storyboards: Phil Lockerby
Producer (Shoot): Blythe Frank
Producer (Graphics): Franklin Zitter
After Effects: Bryan Cox
Editor: James D’samico
Sound Designer: Tom Lino
Hardware/Software:
Adobe – After Effects, Photoshop
Panic ?Äì Transmit (file transfer software)
PowerMac G5 Computers
iMac Intel Computers
Dell Ultrasharp 24′ widescreen displays
Wacom ?Äì Intuos 3 tablets
Wacom ?Äì Cintiq Tablets
Location of Shoot: An apartment in Manhattan
City/State: New York, NY
Client: A&E
City/State: New York, NY
Vice President On-Air Promotions: Valerie Albanese
Director of Relationship Marketing: Catherine Brennan
Producer: Kyle Barron-Cohen
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