The Syndicate Win MVPA For “Welcome to the Black Parade”
Noted colorist Beau Leon won the MVPA Award for Best Colorist/Telecine for his work on the music video for ‘Welcome to the Black Parade’ by My Chemical Romance. Leon is director of telecine at creative design and digital production studio The Syndicate.
In addition to the win in the Best Colorist/Telecine category, the darkly emotional music video from the band platinum album ‘Black Parade’ also won the award for Best Styling. The video was directed by acclaimed commercial and music video director Samuel Bayer (Nirvana ‘Smells Like Teen Spirit,’ Green Day ‘American Idiot,’ Justin Timberlake ‘What Goes Around?‚àö√ë¬¨‚àÇ’)
Leon worked with Bayer on much of the director early work and on the acclaimed videos he created for Green Day. Said Leon of their collaboration, ‘Sam and I each have an intuitive sense of what we like aesthetically and we’sre able to push each other creatively. On ‘Welcome to the Black Parade’ we felt that we got exactly what we wanted: the rich, but muted feel of an old film print, which was perfect for the song and its art direction.’ Leon worked with film negative, but treated it as a print in the telecine, reversing the polarity for softened highlights and enhanced grain and texture.
The Music Video Production Association (MVPA) is a non-profit trade organization created to address the concerns of the music video industry. Its membership includes the majority of music video production and post-production companies, as well as editors, directors, producers, cinematographers, choreographers, script supervisors, computer animators and make-up artists.
The 16th Annual MVPA Awards were held on Wednesday, May 16, at the Orpheum Theater in Los Angeles.
About The Syndicate
The Syndicate is a creative design, branding services and digital production studio specializing in live action direction, visual effects, animation, motion graphics, and telecine for commercials, television and music videos. A division of Santa Maria-based CafeFX, an award-winning feature film visual effects facility, The Syndicate has worked with top agencies, networks and studios on commercials, television programs, and music videos that have been seen around the world.www.syndicate.tv