Blink’s directing trio Lynn Fox and the Mill London 3D team have just finished a beautiful spot for the Audi A5. ‘Lines’ is a fully CG animated spot directed by Lynn Fox and collaboratively designed by Mill 3D’s team including James Sindle and Mikko Martikainen, and Mill 3D’s concept designer Ross Urien.
The piece is inspired by the fine design lines of the new Audi A5. The animation of the piece was created in unison by both Lynn Fox and the Mill 3D team, with the Mill setting up a specific project room for the duration of the project to house the entire team.
The piece follows a mesmerising journey of many colourful lines creating ambient shapes that slowly reveal the form of the new Audi. This all creates and almost kaleidoscope effect. The team decided to use very simple and current primary colours like red, green and blue for maximum effect.
One of the most challenging aspects of this project was editing all the animation to the fantastic classical music piece by piece. Once the animation was edited the team worked on the colour pallets as this was also a very important part of the brief. The other major challenge was to design the animated journey of the lines so that the cars shape and form would be revealed subtly at certain moments.
Pat Joseph the Mill’s Group Creative Director says “we are extremely happy with the final result and the collaborative nature which were able to work with both Lynn Fox and BBH. What i do believe shines out from the final piece is the initial test work and R&D the 3D team did at the beginning of the Project. ‘Lines’ is a perfect example of a great job where the Mill was involved right from the outset of the project.
Kit wise Maya was used to create the animation, combined with some in-house plug-ins written by Mill R&D’s James Studdart. Shake and Flame were then both used for the final composites, where great care was spent on the depth of field, enhancing the textures and finessing the grade to achieve the sublime definition of the car shape.
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