Trollbäck + Company’s Main-On-End Will Draw Final Curtain on the Motion Un-Conference

New York, NY — (May 30, 2018) — Branding and design studio Trollbäck+Company will create the main-on-end titles for motion 2018, which will celebrate the art of motion design and the community of creatives who move it forward. The titles will screen at the conclusion of motion 2018, which takes place June 5th-8th in Santa Fe, NM. The piece will commemorate the end of an era, as 2018 marks the final year of the “un-conference” Co-Producers Elaine Montoya and Becky Padilla founded in 2007.

Trollbäck+Company, led by Executive Creative Director Elliott Chaffer and Designer/Animator Pat King, has teamed up with in-camera FX master and longtime collaborator Christopher Webb of FXWRX to create the titles. The sequence will feature hand-crafted and laser-cut letterforms made from MDF, card, and plywood. The team will explore these shapes, with abstract in-camera effects, exploring elements of lighting, motion graphics, shadow play and projections. In addition, Trollbäck+Company Chief Creative Officer Alex Moulton composed original music for the piece.

“Trollbäck+Company has been a longtime supporter of motion; but this year, they have gone above and beyond,” remark Montoya and Padilla. “The main-on-end project is beyond our wildest imagination. We are truly grateful!”

“Ultimately, the final film we created is a gift to the entire motion community who has inspired our team and many others through the years,” adds Chaffer. “As big advocates of in-camera visual effects, creating this film was also a welcome opportunity for our team to demonstrate the potential such a process offers, as our peers and clients alike aim to create visual content and experiences with a look that they can truly own.”

Fittingly, Title Design is the main focus of the motion finale, and will feature its best ever line-up of speakers, including Kyle Cooper (Prologue), Erin Sarofsky (Sarofsky), Garson Yu (yU+co), Jayse Hansen (, Elliott Chaffer (Trollbäck+Company), Christopher Webb (FX WRX), Brandon Oldenburg (Flight School Studio), Vince Kadlubek (Meow Wolf), Brian Bowman (Potion), and John LePore (Perception).

We at Trollbäck+Company and FXWRX set out to create something special for their curtain call.

“When Elaine and Becky invited me to speak at motion 2018, I was instantly humbled to be among their impressive line-up of speakers,” says Chaffer. “And when they announced that this would be the final year of the ‘un-conference,’ the significance of their ask was amplified, as we at Trollbäck+Company and FXWRX set out to create something special for their curtain call.”

Kicking off day one of motion 2018, Chaffer and his panel of artists and producers who contributed to the titles will join Montoya for a session on the art of in-camera effects – and a sneak peek at the process behind the farewell titles. To learn more about this panel and see a schedule of the others, please visit:

About the motion un-conference 
motion is a uniquely creative event bringing together motion designers, animators, VFX artists, directors, designers, and filmmakers for 2+ days of brilliant talks, fresh ideas, spirited conversation and fun after-hours playtime, where genuine connections are made. Set in a beautiful place with a quirky nickname.

About Trollbäck+Company
Trollbäck+Company is a branding and design studio that creates meaningful content and moving experiences. Driven by the pursuit of beauty and logic, we artfully translate complex ideas into elegant brand communication. Comprehensive disciplines empower our clients to sustain brand impact within a seamless workflow, from developing a powerful identity to marketing it with integrity.

About Chris Webb / FX WRX
Christopher Webb is a cinematographer and FX technical director. His work ranges in scale and includes location and studio production. Part cinematographer, part engineer, Chris offers specialized resources and expertise focused on innovation and craft. To serve this mission, Chris has built FX WRX, a studio for developing new methods for image making and in-camera effects. By bringing a wealth of knowledge, artistry, and inventiveness to his collaborations, Chris aims to build creative partnerships that yield great work.

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