UTÖKA’s Signs Motion Designer, Charlie Erholm, Lends Her Talents to National GMC Campaign
Motion designer Charlie Erholm has recently joined UTÖKA, the Atlanta-based creative agency. The design-driven boutique adds Erholm to a multi-disciplined team with a collaborative approach to developing visual identity-driven brand strategies and concepts that provide direction for the crafting of compelling deliverables across multiple platforms.
Charlie represents the next generation of motion designers, committed to growing as an artist, and brings a level of passion to her craft that makes her a great fit with our team.
Erholm’s talents were recently tapped for a national GMC campaign. The package of commercials features live-action footage of the vehicles being put through their paces, as motion design elements, integrated into the footage, accentuate the state-of-the-art technology built into their range of features.
“Growing our arsenal of top-caliber talent is a key component of UTÖKA’s business plan,” concur Dye and CEO Michael Zarrillo, the company’s co-founders. “Charlie represents the next generation of motion designers, committed to growing as an artist, and brings a level of passion to her craft that makes her a great fit with our team.”
A graduate of Savannah College of Art and Design with a BFA in Motion Design, Erholm was selected by Cartoon Network to work as a digital design intern in 2016 in her senior year. The stint at Tuner provided her with real-world experience in the industry and an opportunity to hone her motion and design skills on a mix of on-air promotions and campaigns for ‘Boomerang,’ and ‘Adult Swim.’ UTÖKA was looking for exceptional young artists to expand its already impressive roster of in-house talent when they received Charlie’s reel and signed her right out college.