Creative design and digital production studio The Syndicate was recognized at the 2007 PROMAX & BDA International Conference competition with two prestigious BDA Awards. The Syndicate took a gold Salon de Refus award for their Ford F-150 commercial ‘Landing’ and a bronze Total Package Design award for their Monday Night Football broadcast package for ESPN. Throughout the world, the BDA Awards are regarded as the highest accolade for creative professionals in the broadcast design industry.
The Ford commercial features a crippled private jet landing its not fully descended front wheels in the bed of a Ford F-150 truck on a high desert airfield. The spot was directed by Kathryn Bigelow, best known for directing the feature films POINT BREAK and BLUE STEEL. The spot was executive produced for agency client JWT by Kenny Solomon, Managing Director of The Syndicate. Creative director Ben Grossmann, lead digital artist Minory Sasaki, CG supervisor Luke McDonald and telecine colorist Beau Leon are all from The Syndicate.
The Monday Night Football broadcast package was designed and produced by The Syndicate for ESPN. For The Syndicate, Kenny Solomon was executive producer for the dramatic, effects-intensive show open and graphics, one of the biggest sports branding packages in television history. His team at The Syndicate included visual effects supervisor Luke McDonald, digital effects supervisor Danny Braet, lead digital artists Minory Sasaki and telecine colorist Beau Leon.
Solomon said, ‘The BDA Awards belong to everyone at The Syndicate and we’sre very proud of them. The diverse nature of the two projects is an indicator of the wide range of talent and endless creativity of our group. It also a tremendous honor to be recognized by a jury of your peers. They are among the most discriminating of audiences, which make the awards even more meaningful.’
Promax/BDA is the worldwide association of entertainment marketers, promoters and designers, representing more than 500 television stations and all major broadcast and cable networks from the U. S. as well as more than 3,000 individual members in 70 countries.
The Awards were presented at the 2007 PROMAX & BDA International Conference in New York, June 12-14.
About The Syndicate
The Syndicate is a creative design, branding services and digital production studio specializing in live action direction, visual effects, animation, motion graphics, and telecine for commercials, television and music videos. A division of Santa Maria-based feature film visual effects facility CafeFX, The Syndicate has worked with top agencies, networks and studios on award-winning commercials, television programs, and music videos that have been seen around the world.
Leave a Reply