Sydney-based digital production company Animal Logic has created the visual effects for the new Farmers Insurance ad campaign, collaborating with Director Noam Murro, Biscuit Filmworks and Campbell-Ewald Los Angeles. Featuring commercials ?‚àö√ë‚àö‚â§Morning Ritual’s, ?‚àö√ë‚àö‚â§Commute’s and ?‚àö√ë‚àö‚â§Head Wind’s, the spots show comedic scenarios yet address the serious repercussions of not having Farmer Insurance.
?‚àö√ë‚àö‚â§Morning Ritual’s follows a couple through their day as the wife bathes in a public water fountain and the husband brushes his teeth in a lawn sprinkler; they rest their weary bones in a mattress store until they are kicked out and must sleep in a park underneath the stars, among other daily routines relying upon public facilities. The ad then asks the question, ?‚àö√ë‚àö‚â§Where will you live after a house fire?’s Animal Logic work on the project included online, signage removal and cleanup.
In ?‚àö√ë‚àö‚â§Commute’s, a woman whose car was recently in an accident must find creative means for getting to work. This involves hurdling fences in her neighbourhood, surfing on top of a cement truck, leaping off of a bridge and landing in a car that won’st start and getting a lift from a policeman on horseback, among other creative modes of transportation. Animal Logic work on the spot involved extensive rig removal, doing additional shots on green screen, then compositing in the various takes to make one seamless sequence.
?‚àö√ë‚àö‚â§Head Wind’s features a woman whose house has just suffered extensive wind damage. The stress of the experience ?‚àö√ë‚àö‚â§follows’s her throughout her day ?‚àö√ë‚àö¬® papers and office equipment fly around her at the office, she fights her way against massive wind in the hallway as her hair blows wildly and she finally knocked to the ground, she thrown against a wall in the middle of a conference room ?‚àö√ë‚àö¬® she can’st even escape the wind in the elevator. Animal Logic work and main challenge on the project required showing the wind as completely engulfing the woman at every turn while no one around her is remotely affected. This involved split screen and green screen work, as well compositing in additional flying loose papers, debris and hurling office equipment.
Additionally, Animal Logic created pneumonics befitting each individual storyline. For ?‚àö√ë‚àö‚â§Morning Ritual’s, the logo ignites and burns to the ground. In ?‚àö√ë‚àö‚â§Commute’s the logo revs around the screen, crashes and is repaired. For ?‚àö√ë‚àö‚â§Head Wind’s, the letters of the logo blow away.
About Animal Logic
One of the world’s most highly respected digital production companies, Animal Logic produces award-winning design, animation and visual effects solutions for the film, television and advertising industries. The company has a studio in Sydney, Australia and a production office in Los Angeles. www.animallogic.com.
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producer: Shawn Lacy Tessaro
Executive Producer: Eric Stern
Prod. Co-Producer: Jay Veal
Agency: Campbell-Ewald Los Angeles
EVP, Executive Creative Director: Debbie Karnowsky
VP, Executive Producer: John Haggerty
SVP, Associate Creative Director: Chip Kettering
VP, Senior Copywriter: John Dolab
VFX Supervisor: Nick Ponzoni
Producer: Nerissa Kavanagh
Production Co-ordinator: Kate Stenhouse
Lead Compositor: Nick Ponzoni
Senior Compositors: Leoni Willis
Compositor: Howard Hill
Assistant Compositor: Jodi Tyne
Shake Compositors: Vaughn Arnup (Lead)
Director (Pneumonics): Toby Grime
3D Lead (Penumonics): Feargal Stewart
3D Artists (Pneumonics): Paul Bradddock
Colourist (Commute): Eric Whipp