Lobo Battles A Child’s Biggest Fear With VR

Hermes Pardini Laboratories, Ogilvy Brazil and Design and Animation Studio Lobo, teamed up to battle one of the world’s most powerful forces – a child’s fear of getting a shot.

The strategy chosen against such seemingly unbeatable challenge was to create an immersive fantasy world in which the child becomes a hero, and the vaccine shot a shield that helps her defend the realm against an enemy invasion.

This experience could only be created with VR technology, and all it takes is a headset and smartphone for the child to become so enthralled by the fantastic environment and the engaging story that he completely forgets about the shot, and the crying and screaming gives way to excitement and awe.

Lobo was recently awarded with a Cannes Gold Lion Award for their work.

Creative Credits

Project: Vaccine VR
Agency: