Burrell Communications tapped the talents of The Colonie editor, Bob Ackerman, and STORY director, Blair Hayes, for its new McDonald’s spot, ‘My Place.’ The commercial integrates four vignettes that showcase McDonald’s as a place in the community where people feel connected, supported and at home.

The common theme each vignette shares is that McDonald’s is more than just a place to eat – it’s a place that brings a community together.

Our consumer shows their love for McDonald’s with the nickname Mickey D’s. It was important to feel that familiarity throughout the spot

The agency’s GCD, Rebecca Williams, kept the team on track and focused on the small details that made the spot engaging and memorable. Winston Cheung and Terrence Burrell were key in seamlessly integrating the scenarios into a cohesive story that unfolds during a single day.

“Our consumer shows their love for McDonald’s with the nickname Mickey D’s. It was important to feel that familiarity throughout the spot,” said Williams.

The Colonie’s senior designer, Lyndsay McCully, followed through with the agency’s design look. Graham Chapman was the assistant editor on the project, which was cut on the Avid, and Tom Dernulc finished the spot on Flame Premium.

Burrell Communications created a spot with a poignant message about McDonald’s role in the neighborhood,” adds Mary Caddy, The Colonie’s executive producer. “The level of trust our team has established with the agency over the years once again made being part of their collaborative creative process a great experience.”