Leviathan and Luci Creative Bring Thrilling Interactive Experiences to MSI Chicago’s World Famous U-505 Exhibit
CHICAGO – It’s been 72 years since Germany’s deadly U-505 submarine was captured off the coast of Africa by the U.S. Navy, and 62 years since the vessel was donated to the Museum of Science and Industry, Chicago (MSI) to serve as an ultra-rare museum centerpiece. Always one of MSI’s most popular attractions, a brand new feature is now allowing visitors to experience U-505’s extraordinary history as never before.
Thanks to the creative partnership between Luci Creative and Leviathan, the dramatic exhibit documenting the World War II Allied forces’ capture and top-secret handling of U-505 has added powerful impact with the recent unveiling of three interactive Dive Trainer stations. In each station, visitors first receive training on the U-boat’s unique physical controls, along with information on the dangers that drivers or “planesmen” had to face in avoiding capture or destruction, like evading torpedoes, depth charges, and catastrophic water pressure. Next, visitors are catapulted into a thrilling mission where the fates of ship and crew are placed solely in their hands.
“Following on our creative collaborations with Luci Creative and past work for MSI, this was an opportunity to create a hands-on experience that would allow visitors of all ages to actually interact with history,” began Jason White, Leviathan’s executive creative director. “This immersive physical and emotional experience is engaging visitors with the U-505 in new ways… ultimately providing them with very powerful insights into the fascinating stories this legendary exhibit brings to life.”
Behind the Scenes
For this project, MSI developed the original concept and script for the exhibit. From there, Luci Creative was engaged to manage the project through completion, including exhibit, environmental and graphic design as well as research and additional script development. With Leviathan brought onboard by Luci’s executives to create the videogame-based simulation, design the interface and develop the software, Luci also enlisted Ravenswood Studio for facets including control system engineering and design, prototyping, testing, and fabrication of the three Dive Trainer stations.
For Leviathan, one major decision was choosing Epic Games’ Unreal Engine 4 to create and master the game’s cinematic subject matter. According to president and executive producer Chad Hutson, this unique application of the sophisticated game engine behind many of the world’s most popular video games was an easy choice that proved highly beneficial. “Leviathan has very high standards when it comes to visual content and interactive experiences, and based on Unreal’s pedigree, we knew it would deliver that visual quality in the real-time environment of the new Dive Trainer simulation,” he said.
Leviathan has very high standards when it comes to visual content and interactive experiences
“Technically speaking,” said interactive director Austin Mayer, “Unreal’s built-in lighting, shading and cinematic systems allowed us to seamlessly integrate our existing Maya CG pipeline and pre-vis workflows. We also made heavy use of its Blueprint system and extended C++ classes in the custom physical control setup and station networking. Through each phase of development, it was exciting to get artists with no previous software programming background involved in elements like lighting, texturing and Matinee to bring our signature level of design polish to the project.”
Creative director Kyle Shoup provided more insights into the group’s design objectives for the game experience. “Our creative team needed to carefully choreograph the mission to quickly – but thoroughly – train visitors, allow their anticipation to build before attacks begin, and allow them to attempt to escape destruction, all without feeling rushed or cheated along the way,” he said.
Additionally, Leviathan’s leaders addressed the intricacy behind the simulation’s design and development. “Balancing historical accuracy with modern technology can be challenging, and the MSI team gave us latitude to design navigational elements inspired by the sub, but that actually improve users’ experiences,” Hutson explained. “For example, we developed the dive controls to make sense to modern gamers… and unlike the real planesmen of the past, visitors are able to watch all the drama unfold right before their eyes across a mesmerizing panoramic display.”
Shoup confirmed, “To visually heighten the authentic connections to the existing exhibit, every pipe, dial, nut and bolt visitors see on our stations’ screens was given the same painted metal texture found inside U-505.”
These new Dive Trainers are just the latest state-of-the-art contributions to MSI from Leviathan, building on their collaborative efforts behind the popular Numbers in Nature: A Mirror Maze exhibit. While creating such a highly anticipated, historically accurate and yet future-forward educational experience was a daunting challenge, the rewards are evident in White’s final take.
“Everyone involved in this project rose to the challenge by digging deep into history and learning new methods of working,” he concluded. “In the end, it’s incredibly gratifying to see people of all ages crowded around the stations, engaging, learning, and experiencing a unique slice of history in an entirely new way.”
Leviathan is a specialized creative agency working at the nexus of design, digital media, and interaction. By bringing phenomenal narrative content and emerging technologies into physical environments, Leviathan transforms ideas into exceptional experiences for brands and creative collaborators worldwide. Established in 2010, Leviathan’s innovation has been recognized by top-tier publications including Communication Arts, The Creators Project, Fast Company, Forbes and Wired, among many others.
Creative CreditsProject: U-505 exhibit
Client: Museum of Science + Industry Chicago
CREATIVE AGENCY: Leviathan
Creative Director: Kyle Shoup
Interactive Director : Austin Mayer
Senior Producer : Ellen Schopler
Technical Director : Adam Berg
Sr. Programmer: Kevin Razmus
VFX: Lisa Starc, Anthony Malagutti
Art Director: Anthony Malagutti
2D Animation: Jesse Willis, Nik Braatz
3D Modeling & Animation: Andrew Butterworth, Anthony Malagutti
Technical Lighting & Texture: Anthony Malagutti
Research:: Andrew Falth
Editor: Kirill Mazor
Executive Producer: Chad Hutson
Executive Creative Director: Jason White
CASE STUDY :
Video Editor: Kirill Mazor
Lead Designer: Gareth Fewel
Producer: Erica Grubman
Production Assistant: Becka Riccio
3D Animation: Andrew Butterworth
Sound Design: Dustin Camilleri
Exhibit Design: Luci Creative
Exhibit Fabrication: Ravenswood Studio
A/V Integration: Creative Technology