Blind Creates Interactive Bates Motel Quickie For A&E
Mother, what have you done?
With the return of Bates Motel, A&E challenged Blind Creative Director, Greg Gunn, to devise a plan to quickly get new viewers up to speed on the show’s story – without having to binge watch three seasons – and also give the die-hard fans something special to experience.
The end result… the new website, Bates Motel Quickie – a rich, interactive tapestry of the entire Bates Motel narrative. Using design, animation and video, users cautiously scroll their way through the tumultuous timeline of the Bates family, uncovering the dark underbelly of White Pine Bay.
We’re thrilled to share the launch of our latest digital project for the sinister series, Bates Motel.
Creative CreditsClient: A&E
Project: Bate's Motel Quickie Interactive Promo
Creatives: Marissa Grasso
Producer: Sarah Freed
Executive Creative Director: Chris Do
Production Company: Blind
Creative Director: Greg Gunn
Executive Producer: Tobin Kirk
Developer:: Rishabh Aggarwal
UI: Meir Lee
Post Producer: Scott Rothstein
Designers: Belinda Rodriguez, Meir Lee, Paul Kim, Rachelle Moon, Ram Bhat
2D Animators: Daniel Zhang, Pablo Robleto, Wu Hyun Lew, Yosh Bolivar
Storyboard Artist: Ben Kendall, Karen Wang
Editor: Ryan Dahlman
Music: Adam Sanborne