PSYOP Create Heist For Coca Cola

The Coca Cola Heist commercial was developed as part of the Open Happiness campaign at Wieden+Kennedy, and was directed by PSYOP. The spot was aired during the 2009 Superbowl.

The ad shows a young man sleeping peacefully on a picnic rug laid out in a beautiful countryside setting. Alongside him stands a picnic hamper and an enticing looking chilled bottle of Coca Cola. As the gentleman snoozes a lone ladybird signals that the coast is clear to a small swarm of bees to fly down and push the bottle of Coke into a waiting cluster of grass hoppers.

Through various means carried out by an assortment of insects, the bottle is transported away and is replaced by a rainbow of butterflies simulating the iconic shape of the classic bottle. The butterflies disperse as the man awakes and reaches out for the drink.

Filming and animation was directed by Psyop and the fluid simulation was created by Scanline. Music and sound were designed at Stimmung, and mixed at Lime Studios. Music from Peter and the Wolf was conducted by Robert Miller and performed by the Los Angeles Philharmonic.

About Widen + Kennedy
Wieden+Kennedy is an independent, creatively led advertising agency that creates strong and provocative relationships between good companies and their consumers. Wieden+Kennedy has helped create some of the strongest brands in the world and, in the process made clients like Nike, ESPN and Miller High Life a part of popular culture.

About PSYOP
PSYOP borrowed its name from the US Governments Psychological operations division and the company has cheekily adopted the agency slogan as well ‘Persuade Change and Influence’. At a time when consumers are bombarded with more messages from more media than ever before., PSYOP seeks to win over the hearts and minds of the public through creative content that people willingly seek out and enjoy, especially on the internet , where compelling ads spread via word of mouth.

About Scanline VFX
Scanline VFX specializes in creating complex effects for high end feature film and commercials. With nearly 20 years experience in the European VFX World, Scanline has now opened its Los Angeles facility, which is currently working on Roland Emmerich ‘2012’. With a passion for the cutting edge and its Academy award winning effects software ‘Flowline’, ScanlineVFX is quickly becoming the go-to source for hardcore FX shots. Combining the best of artistry and technology, Scanline seeks out people with a solid blend of skills and the personality to match. Past films include 300, The Chronicles of Narnia: Prince Caspian, Iron Man, The Invasion and Poseidon.

Credits
Title: Heist
Client: Coca-Cola
Agency: Wieden + Kennedy, Portland
Creative Directors: Hal Curtis, Sheena Brady
Art Directors: James Moslander, Lee Jennings
Copywriter: Marc D’Avignon
Senior Agency Producer: Matt Hunnicutt
Associate Agency Producer: Juliana Montgomery
Director: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Production Company: Psyop, Los Angeles
Executive Producer: Neysa Horsburgh
Live Action Producer: Michael Schlenker
VFX Producer: Tina Chiang
Post-Production Coordinator: Thomas Knight
Editor: Brett Nicoletti
Storyboard Artist: Josh Wiesenfeld
VFX Supervisor/CG Lead: Andrew Romatz
VFX Supervisor/Lead Flame Artist: Thibault Debaveye
2D Desktop Supervisor: Lane Jolly
Animation Lead: John Velazquez
Lighting Lead/Look Development TD: Mike Dalzell
Fluid Simulation: Scanline VFX
Pre-Visualization: Mike Makara , Todd Constantine, Sarah Bocket, John Cherniack, Jan Bitzer
Senior Animator: Yvain Gnabro
Animators: Alejandro Castro, Joon Lee, Frantz Vidal, Maxime Devanlay, Zee Myers
FX: Jan Bitzer, Kiel Gnebba,
Flame Artist: Alex Kolasinski
Compositors: Jared Sandrew, Michael Dobbs, Miguel Bautista
Senior Lighter: Kyle Cassidy
Lighter/Look Development: Katie Yoon, Wendy Klein
Lighters: Ian Ruhfass, Barry Kriegshauser
Modelers: Clay Osmus, Andy Kim
Modeling/Generalist: Bryan Repka
Rigger/Generalist: Petrik Watson
Riggers: Sean Comer, James Parks, David Bosker
Roto/Paint Artists: Krystal Chinn, Austin Brown, Scott Baxter
Mix: Lime Studios
Music/Sound Design: Stimmung
Arranger: Robert Miller
Song: Peter and the Wolf
Music Executive Producer: Kelly Fuller
Sound Design: Gus Koven
Mixer: Loren Silbur
Assistant Mixer: Lindsey Alvarez
Mix producer: Jessica Locke

Related Links
www.wk.com
www.psyop.tv
www.scanlinevfx.com




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