Andrew Douglas of Anonymous Content and GREYnyc collaborate to produce an adrenaline pumping two spot campaign for Egg Council. The two :15 spots follow incredibly gifted young people showcasing extraordinary talents.
Luci features well-known free runner, gymnast, martial artist, and all around fearless stunt woman, Luci Romberg on the roof of a building vaulting over a large box, gracefully somersaulting, then ride an oversized ladder to the floor with ease.
After throwing in a few impressive karate moves, Luci sprints to the edge of the building, turns around, then treacherously freefalls to safety.
Luke introduces a young boy, Luke Meyers, showing off the mind-blowing art of expertly assembling and disassembling plastic cups into various sized pyramids in record time.
About Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.
Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.
Client: American Egg Boards
Spots Title: Luci, Luke
Air Date: February 2009
Chief Creative Officer: Tor Myhren
Sr. VP, CD(s): Ari Halper, Steve Krauss
VP, ACD(s): Mesh Maktal, Steve Rosenthal
EP: Misha Maher
Producer: Diana Gay
Prod Company: Anonymous Content
Director: Andrew Douglas
EP: Andy Traines
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Aris McGarry
Production Supervisor: Carolyn Pershing
Editorial: Mad River/NY
Editor: Michael Elliot
Asst Editor: Lise Lavallee
EP: Laura Relovsky
Telecine: Company 3
Colorist (s): Billy Gabor, Stefan Sonnenfeld
Effects: Fell Visual Effects
VFX Supervisor: Russell Fell
EP: Rachel Koch
Audio Post: Sound Lounge
Mixer: Philip Loeb