Award-winning director Robert Grieves returns with H is for Healthy – a new piece for TV legend Sesame Street.
Following the festival and online success of his debut film Sausage, Grieves was asked by producers of the iconic children’s show to create a short film that inspires and entertains children about the same theme of healthy eating.
Sesame Street have produced animations for over five decades that are both pioneering and ingrained in the world’s collective psyche.
The minute-long animation, H is for Healthy, made its television premiere on HBO Saturday, January 30 and has already collected accolades from around the globe – opening the world’s leading food and film festival Devour and being shortlisted for the British Animation Awards in the Best TV/Film Graphics category.
Grieves vividly remembers his excitement when approached by the world’s most iconic kids’ show; “Sesame Street have produced animations for over five decades that are both pioneering and ingrained in the world’s collective psyche. So I was thrilled to be part of that legacy while reaching out to young minds with the chance to make a real difference.”
Sesame Street found Sausage on industry leading site Short Of The Week and contacted Grieves directly. According to Robert it was a commission most filmmakers only dream of. Saying the brief was the most open one he’s experienced on a commercial job. Sesame Street provided the title and brief description of the theme to be explored and the rest of the concept – from words and music to character design and style were left to Grieves.
Enjoying the creative freedom allowed by Sesame Street, Robert called on the same team that gave Sausage its unique and uplifting soundtrack, composer Utters and sound designer Leaf Troup. Newcomer to the team Chiara Hunter provided the powerful vocals.
The film’s television debut comes at an historic point. Sesame Street is the longest running kids TV show in the world and this month enters a landmark as it launches on cable network HBO rather than its home for 60 years, US public broadcaster PBS. Grieves is excited that H is for Healthy will be an integral part of this new phase for Sesame Street and is already in discussions with producers about follow up films.