The National Basketball Association’s Los Angeles Clippers and integrated production company The Famous Group just collaborated to create a 3D projection mapping pre-game open that literally breaks the boundaries of video projection on the court.
The work is an example of how pro teams are using technology to engage fans in-venue and generate excitement before tip-off.
In addition featuring a dazzling edit of game-action highlights and graphics, this first-of-a-kind open coordinated custom lighting and costume design, the Clippers Spirit Dance Team and LED balls that appear to be propelled from the court directly into the cheering crowd. The projection was first used in the LA Clippers game shown here at the Staples Center in Los Angeles against the Washington Wizards on March 20, 2015.
Andrew Isaacson, executive producer, The Famous Group, said “We wanted to provide the Clippers with an explosive opening video that takes court projection to the next level. The combination of our big 3D animation coupled with the physical LED balls allow fans to literally become part of the show.”
The Famous Group pioneered the use of 3D projection video in basketball with the New York Knicks in 2011, and has also developed 3D mapped content for the Philadelphia 76ers and Atlanta Hawks. The company also does a range of exciting in-venue content and develops social media software for other pro teams including the Brooklyn Nets, Indiana Pacers, Chicago Bears, Dallas Cowboys, New York Rangers, San Diego Padres and Toronto Blue Jays, as well as at high-visibility events such as NCAA Men’s Basketball Final Four, ESPN Winter X Games, Churchill Downs and a decade worth of Super Bowls.