Animal Logic Creates Utopia For Pure Blonde

Sydney-based digital production company Animal Logic has created the visual effects for the new Pure Blonde ad campaign, collaborating with Director Paul Middleditch & Producer Peter Masterton at Plaza Films and Clemenger BBDO Melbourne. Entitled ?‚àö√ë‚àö‚â§Utopia’s, the commercial shows the magical, mystical process of making Pure Blonde beer.

The ad features a beautiful utopian world where perfection abounds, from the stunning landscape to the beautiful blonde race inhabiting it. The ad shows the brewing of Pure Blonde, from the hops falling into the pure clean stream, to its filtration through a silken spider web carried by doves, through to its handling by blonde utopians.

Suddenly, this ?‚àö√ë‚àö‚â§perfect’s world is interrupted when a giant 18-wheeler roars up and a burly truckie jumps out to collect the beer and deliver it to the ?‚àö√ë‚àö‚â§real’s world. The blonde folk are left with mud in their eye (literally) and bambi picks up a nasty cough in the wake of the exhaust fumes.

Nearly every shot features visual effects work. Animal Logic team of artists created digital matte paintings of mountainous environments, which were composited into the majority of shots. Additionally, most shots feature digital elements such as CG hops/seed elements floating through the air, CG butterflies, spider web and blowfish, bubbles in the water and enhanced animal movements. Additionally, the team added smoke, water and mud elements, composited the logo onto the truck and added other seamless CGI elements.

The commercial began airing in Australia on October 5, 2007.


Production Company: Plaza Films
Director: Paul Middleditch
Producer: Peter Masterton

Agency: Clemenger Bbdo Melbourne
Copy Writer: Emma Hill
Art Director: Cameron Hoelter
Producer: Roz Ruwhiu

Editorial: The Editors
Editor: Peter Whitmore

Animal Logic:
Art Director: Ben Walsh
Supervisor / Lead Flame Artist: Angus Wilson
Flame Artist: Tony Cole, Howard Hill
Flame Assist: Jodi Tyne
Cgi Lead: Tim Quarry
Matte Painters: Ben Walsh, Michael Halford
Producer: Melanie Wickham
Co-Ordinator / Line Producer: Katherine Webb

About Animal Logic

One of the world’s most highly respected digital production companies, Animal Logic produces award-winning design, animation and visual effects solutions for the film, television and advertising industries. The company has a studio in Sydney, Australia and a production office in Los Angeles. Information about Animal Logic is available at

Click here to view ‘Pure Blonde’

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