Avatar Reality Preview Blue Mars at E for All Expo

Avatar Reality Inc., a new development entity dedicated to the advancement of online community building, have announced that they will debut a sneak preview of their new massively multiplayer virtual world (MMVW) called Blue Mars at the E for All Expo between 18 and 21 October 2007, in Los Angeles.

Blue Mars, which will launch in beta version late 2008, is set in Terraformed Mars and will allow players to live their fantasies through personalized avatars. The MMVW will boast breathtaking graphics through the utilization of CryTek game middleware, CryENGINE?Ñ¢2, and aims toward high-end machines with Quad Core CPU and GeForce 8800 or equivalent.

To view the sneak preview of Blue Mars during E for All, please visit booth number 2323.

About Avatar Reality Inc.

Founded in December of 2006, Avatar Reality Inc. is developing a new massively multiplayer virtual world (MMVW), called Blue Mars, featuring stunning graphics, realistic characters and endless social bonding opportunities. The Honolulu-based company consists of multiple well-known and award-winning game developers including Henk Rogers, founder of Blue Planet Software, Blue Lava Wireless and The Tetris Company, and Kazuyuki Hashimoto, former vice president of technology, New Platforms at Electronic Arts (EA) and chief technical officer of Square USA.

Avatar Reality Inc.
55 Merchant Street, Ste. 1700
Honolulu, HI 96813



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