Treehouse Adds Motion Graphic Services; Hires Jeff Vick
Treehouse, the Dallas editorial boutique, has expanded its services through the hiring of motion graphics designer Jeff Vick and the addition of a new graphics design and production suite. The company will offer graphics both in tandem with editing and finishing, and as a standalone service.
Vick brings ten years of experience as a motion graphics designer for commercials, broadcast media and corporate media, most recently with Fast Cuts Edit, Dallas. His credits include work for H-E-B, Red Lobster and the Dallas Cowboys. He has already contributed to several projects for Treehouse, including a campaign for Home Depot and a spot for H-E-B that debuted during this year’s Super Bowl broadcast.
Treehouse founder, editor Peter Tarter, says that in-house graphics capabilities enables the company to provide advertising agencies with a well-rounded package of post production services and fulfill more of their creative needs. “This gives us one more way to deliver work that is better than the clients expect,” Tarter says. “Our new graphics capabilities will allow us to add an extra layer to a lot of projects.”
Tarter adds that he was impressed by Vick’s experience in national and regional advertising, and strong work ethic. “We liked the quality of Jeff’s reel,” Tarter notes. “He’s got a great personality and fits in well with the rest of our team.”
Vick will work in a new graphics suite equipped with a host of high-end software packages including Adobe After Effects, Photoshop and Illustrator, and Maxon Cinema 4D, as well as sophisticated monitoring and processing gear.
A Dallas native, Vick received his training in graphic design at NYU, where he earned his Master’s Degree. Vick returned to Dallas in 2004 to work with the Dallas Cowboys, serving as creative director and motion graphics designer for their in-house broadcast production department.
In 2008, Vick joined n2o Editorial, Dallas, and moved to Fast Cuts Edit, Dallas, in 2012. At both shops, he served as a motion graphics designer for advertising projects.
Vick says that he’s been a fan of Treehouse and is excited to join a company that has established itself as a top supplier of creative post production services. “Treehouse has a great team of editors who do great work,” he states. “I see no end to our potential. The sky’s the limit.”