Trollback + Company Designs Perry Ellis Spring Campaign Spot With Upbeat Attitude
New York Creative Studio Trollback+Company continues it’s collaboration with men’s fashion design company Perry Ellis in this campaign spot for their Spring 2015 collection. Perry Ellis is a brand that embraces individuality and the ease that comes with wearable fashion. With that in mind T+C wanted the spot to be dynamic and playful, and also remain grounded in the brand’s heritage. For this campaign they expanded on the visual language they created in the Fall 2014 campaign by using the Perry ‘dot’ as a graphic device. Inspired by the campaign’s bold color-blocked imagery they created a playful typographic animation featuring the Perry ‘dot’ interacting with the imagery of the latest collection – celebrating punctuation and attitude.
They worked together with music studio BANG to compose and original track to bring a fresh and upbeat attitude to the spot.