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Trollback + Company Mean Business in Telling Carbon Pricing Story

We Mean Business – a coalition of companies focused on a low carbon economy – needed an easy way to communicate the problem and the solution for permanent carbon pricing change.

Trollback + Company‘s solution was to create a minimal graphic language system built on color and iconography to tell this sophisticated yet understandable story about the complexities of carbon pricing.

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Brian Bowman will be speaking at motion 2015 (June 12-14) in Santa Fe, NM.

Creative Credits

Project: Meaningful Carbon Pricing
Client: We Mean Business
Design Agency: Trollbäck + Company
Creative Director: Brian Bowman
Associate Creative Director: Kelli Miller
Copywriter: Kendra Eash
Design/Animation: Rosie Garschina, Rachel Digerness, Koda Ko, Paris Glickman, Andrew Chung
Head of Production: Erica Schrager
“We Mean Business” Music: Bang
“The Price of Pollution” Music: Nylon Studios



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