We Mean Business – a coalition of companies focused on a low carbon economy – needed an easy way to communicate the problem and the solution for permanent carbon pricing change.

Trollback + Company‘s solution was to create a minimal graphic language system built on color and iconography to tell this sophisticated yet understandable story about the complexities of carbon pricing.

 

Brian Bowman will be speaking at motion 2015 (June 12-14) in Santa Fe, NM.