Trollback + Company Mean Business in Telling Carbon Pricing Story

We Mean Business – a coalition of companies focused on a low carbon economy – needed an easy way to communicate the problem and the solution for permanent carbon pricing change.

Trollback + Company‘s solution was to create a minimal graphic language system built on color and iconography to tell this sophisticated yet understandable story about the complexities of carbon pricing.






Brian Bowman will be speaking at motion 2015 (June 12-14) in Santa Fe, NM.

Creative Credits

Project: Meaningful Carbon Pricing
Client: We Mean Business
Design Agency: Trollbäck + Company
Creative Director: Brian Bowman
Associate Creative Director: Kelli Miller
Copywriter: Kendra Eash
Design/Animation: Rosie Garschina, Rachel Digerness, Koda Ko, Paris Glickman, Andrew Chung
Head of Production: Erica Schrager
“We Mean Business” Music: Bang
“The Price of Pollution” Music: Nylon Studios

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