“Playing It Forward” is a unique web series focusing on preserving music education in schools by raising money and awareness through spontaneous street concerts featuring music superstars. By uniting artists and the community together, “Playing It Forward” builds a positive cycle of giving back to music education and arts in a very unexpected way.

To capture the grassroots spirit of the show, Blind created a comprehensive brand identity package around the concept of “the cycle of good” – including logo design, typography, color palette, art direction of photography, print and web applications, and a comprehensive online-broadcast package.