As creatives, coming up with ideas is second nature. It’s what we’re called upon to do day in and day out. But have you ever stopped to think – where do ideas come from?
Sometimes they seem to occur as a stroke of genius. Other times, we have to let things percolate a bit before we’re inspired. Is it simply that we’re endowed with our very own creative muse?
Ideas occur when dissimilar universes collide. When I worked in advertising, many of our successful campaign ideas came from…bad ideas. Seriously. During brainstorming sessions, tons of possible ideas were shared. Surprisingly, many of the seemingly bad ideas – led to great ideas.