Nice Shoes Launches Creative Studio

Nice Shoes has opened the Nice Shoes Creative Studio headed by executive producer Geraint Owen. Joining Owen are newly signed creative director/director James Coulson, creative director/director Harry Dorrington and VFX/animation director Steve Parish. Entering its 18th year as a shop known for its color grading and finishing, Nice Shoes has expanded its creative capabilities and constructed a new workspace for the Creative Studio team on the company’s NYC premises.

“We make stuff, and the Creative Studio combines the best thinking and the best making,” said Owen. “It’s start to finish, immersive storytelling through purposeful design, with the highest regard for craft–what we call ‘Content by Design’.”

As founder of design and live-action company Süperfad, Owen spent the last 12 years making work for a long list of clients including Adidas, X-Games, Target, Bloomberg, American Express and Durex. He’s known for assembling teams that create smart, eye-popping solutions. Owen joined Nice Shoes in mid-2013 and began forming his approach and talented new team.

Coulson began his career at the BBC in London. He’s led teams in all aspects of production and post for Imaginary Forces, Psyop and B Reel in New York and oversaw the re-brand of The Sci Fi Channel to Syfy. His clients include BMW, Nike, HBO, IBM, Def Jam and MTV.

Dorrington is a creative with a reputation for graphics and animation, a shelf full of notable awards, and an Emmy nomination. His career has spanned the BBC, English & Pocket (UK), Lambie-Nairn (UK), R/Greenberg Associates and Gravity/Rhino in NY.

Parish has vast experience in both television and film, having worked at QuietMan, Smoke & Mirrors, and The Mill. His endeavors span campaigns for Pepsi, GE, AT&T, HBO, Coca Cola, Spike Lee, and The Beatles Rockband “Abbey Road” commercial. At Industrial Light & Magic, Parish worked on Harry Potter and the Order of the Phoenix, Pirates of the Caribbean: At World’s End, and more recently Elysium and Thor: The Dark World while at Whisky Tree.

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