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Sibling Rivalry Uses Humor and Action to Refresh Nicktoons Brand

Sibling Rivalry uses paper cutouts, clay, neon characters and explosions to rebrand Nicktoons.

What does a 9 year old boy think is awesome and exciting? That was the essence of the brief Sibling Rivalry received from Nicktoons to rebrand their network. Sibling Rivalry, in collaboration with Illustrator Justin Harder, created a package that was a combination of humor and action to refresh the Nicktoons brand. Their rebrand includes live action, stop motion, 2D, 3D, and explosive animation to express the wit and expression of the Nick brand.

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Creative Credits

Project: Nicktoons Rebrand
Client: Nickelodeon
Creative Director: Lisandro Perez-Rey
SVP Brand Design: Matthew Duntemann
Art Director: Michelle Kratchman
Design Director: Kenna Kay
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Production Company: Sibling Rivalry
Creative Director | Partner: Joe Wright
Creative Director: Matt Tragesser
Executive Producer: Maggie Meade
HOP: Joanna Fillie
Supervising Post-Producer: Bridgette Spalding
Art Director | Designer: Danny Ruiz
2D Animation Team: Edwin Santacruz, Miro Sisma, Candace Aquino
3D Animator | Stop Motion: Tammy Hahn
Stop Motion: Zack Williams
Modeling | 3D Animator | Compositing Team: Carl Burton, Mike Schaeffer, Wes Ebelhar, James O’Brien, John Magbanua
Editor & Sound Design: Gabe Darling
Storyboards: Jeremy Shires
Script Development: Kyle Barron-Cohen
Type and Illustrations: Justin Harder



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