Anonymous Content director Andrew Douglas and JWT/Team Detroit take us on a nighttime ride in Flex, Ford’s strikingly original, seven-passenger crossover.

The 30-second spot opens on Flex as it deftly maneuvers through a lively section of the city, attracting attention everywhere. Inside, good friends in three rows of seats enjoy their evening out and engage with Flex’s innovative interior features: the navigation system, the refrigerated console and the multi-panel Vista Roof. More than just an intriguing look from the outside, Flex is an entirely new kind of driving experience.

About Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

The Creds:
Client: Ford (Flex)
Spots Title: Attention
Air Date: January 09

Agency: JWT/Team Detroit
SVP,Director of Broadcast : Carole Gall
Art Director/CD: Todd Ruthven
Copywriter/CD: Dan Weber
ECD: Toby Barlow
Senior Producer: Tom Robertson

Prod Company: Anonymous Content
Director: Andrew Douglas
EP: Andy Traines
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Claire

Editorial:Start
Editor: Louis Lyne
Assistant Editor: Erich Wiemer
Producer: Kristin Redman

Telecine: Postique
Colorist: Eric Maurer

EQ Finish: Postique
EQ Artist: Jeff Fleck
Graphics: Superfad Seatle

Music: “Hey Pretty”
Composer: Poe

Shoot Location: LA