Anonymous Content’s Justin Reardon via SF-based Cutwater, directs this wild :60 spot for video game developer Ubisoft. The pro shines light on true devotion to the sport for his new game Shaun White Snowboarding. Shaun White Snowboarding is a sports video game powered by the award-winning Assassin’s Creed engine for Xbox 360 and the PlayStation 3 system.

The game is being developed by Ubisoft Montreal and published by Ubisoft and was released on November 14, 2008. Shaun White Snowboarding is being developed from the ground up for the Wii system, taking full advantage of the Wii Balance Board accessory and featuring its own unique storyline and adventure with Shaun White. It is also being developed for Nintendo DS, PlayStation 2, PlayStation Portable and Windows.

Developed in close collaboration with Shaun White, Olympic Gold Medalist and eight-time X Games Gold Medalist, Shaun White Snowboarding allows players to enter a world of total freedom, where they can create their own experience and choose how, where and with whom they want to ride.