Anonymous Breeds Quality for Kellogg’s Nutri-Grain

In this comical spot for Kellogg’s Nutri-Grain, Anonymous Content’s Brad Silberling creates a world where a talking equine expresses his love for the healthy snack bar.

A thoroughbred, complete with British accent, discusses the disdainful quality of the oats and grains his master so diligently feeds him. The horse stands on his hind quarters as he gesticulates the point with his front legs, and partakes of the delicious, quality goodie. This high bred fancies work, hard jumping and racing, so he makes sure to take time to enjoy the good life with Nutri-Grain.

About Anonymous Content
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

The Creds
Client: Kellogg’s
Spots Title: Mobile
Air Date: November 2007

Agency: Leo Burnett International
CD: Billy Mawhinney
Art Director: Monty Verdi
Agency Producer: Graeme Light

Prod Company: Anonymous Content
Director: Brad Silberling
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Nadine Brown
Editorial: Union Editorial/LA
Editor: Nick Lofting
EP: Michael Raimondi
Producer: Joe Ross

Post/Effects: Riot/SM
VFX Supervisor: Andrew MacDonald
VFX Producer: Robert Owens
CG Supervisor: Bryant Reif

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