SG//Arts Complete Main Title for Project Runway
SG//Arts, a design and motion graphics studio, has completed the new main title, graphics package and show open for the fourth season of Bravo’s Emmy-nominated “Project Runway.”
Host supermodel Heidi Klum heads a panel of industry luminaries including judges Micheal Kors, top women’s and men’s wear designer, and Nina Garcia, “Elle” magazine fashion director, as they decide who is “in” and who is “out.” Tim Gunn, Chief Creative Officer at Liz Claiborne, Inc. will once again act as mentor to the contestants as they navigate weekly fashion challenges. The new season premiered Wednesday, November 14th on Bravo.
According to Dan Cutforth, Executive Producer for “Project Runway,” this is the fourth year in a row that SG//Arts has been collaborating with his team. “I think Scott is an amazing creative talent,” he says. “From the beginning, he has delivered a wonderfully stylish graphic look and feel for the show, and this year’s main title is the best yet.”
For SG//Arts’ Creative Director/Partner Scott Grossman, he agrees that this fourth season of “Project Runway” has been the most rewarding from a creative standpoint. “The look for ‘Project Runway’ has evolved and changed, while the main structure has remained somewhat the same. This year, we wanted to freshen up the look, so we brightened it up by using color and made it very vivid. Overall, I think this year’s look is the strongest visually.”
Neil Berkeley, Executive Producer/Partner for SG//Arts was on-set to capture the footage of the 15 new contestants/designers. “The show is so much about the personalities, so when we interview the new designers, we have to capture in just 30-seconds what makes them unique, and what characteristics define them. For this year, we worked on speeding up the tempo. People know what the show is about, so Bravo wanted to pick up the pace and make the open a bit more kinetic, which really worked.”
Other new projects SG//Arts is currently working on include “Top Chef” Season 4 for Bravo, “The Real Housewives of OC” for Bravo, and “Everyday Baking” with Martha Stewart for MSLO Productions.
Founded in 2004, SG//Arts is a full-service broadcast design and motion graphics studio. The company’s clients look to SG//Arts for all of their broadcast design and production needs. SG//Arts’ focus is to create a unique brand identity for its clients’ projects. In doing so, they draw influence from the art world, music and the city itself. Working in close collaboration with clients, SG//Arts is able to create a final package that combines the original appeal of an SG//Arts design with the unique individuality of each client’s brand. In addition to design and broadcast animation, SG//Arts also offers its clients the following services: production, editorial, 3D design and animation and music/audio.