SG//Arts Completes Promotional Package for Dance Wars
SG//Arts, a design and motion graphics studio, has completed the promotional package for ABC’s new popular reality series: “Dance Wars: Bruno vs. Carrie Ann.”
The six-week series, which premiered on ABC on January 7th, follows “Dancing With the Stars” judges Bruno Toniolli and Carrie Ann Inaba as they create the ultimate performance group in a live, one-hour show. The series is hosted by 2nd season “Dancing With the Stars” Champion Drew Lachey.
SG//Arts has collaborated with ABC several times over the past few years. However, this was the first opportunity they had to produce the entire promo package for a show from beginning to end including an extensive live-action shoot. Lucas Aragon, Design Director of ABC Entertainment Marketing says it was SG//Arts’ work on “Project Runway” for Bravo that convinced him they were perfect for “Dance Wars.” “SG//Arts helped create a look that is big and important, and incorporates high production values,” comments Aragon.
“We produced the entire shoot from start to finish, which was great,” says Neil Berkeley, Executive Producer/Partner for SG//Arts. “We chose where to shoot, and directed the piece, which gave us the ability to keep our creative vision intact.” That creative vision included a military theme mixed with a Broadway Show flair.
“From the concept and storyboarding stage, all the way through our process, the clients at ABC Entertainment Marketing were really easy to work with. They liked our ideas and really got the direction we were going in from the beginning.” Scott Grossman – SG//Arts’ Creative Director/Partner.
Founded in 2004, SG//Arts is a full-service broadcast design and motion graphics studio. The company’s clients look to SG//Arts for all of their broadcast design and production needs. SG//Arts’ focus is to create a unique brand identity for its clients’ projects. In doing so, they draw influence from the art world, music and the city itself. Working in close collaboration with clients, SG//Arts is able to create a final package that combines the original appeal of an SG//Arts design with the unique individuality of each client’s brand. In addition to design and broadcast animation, SG//Arts also offers its clients the following services: production, editorial, 3D design and animation and music/audio.