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Happycamper Creates World of Happiness for China Mobile

Happycamper, the Scandinavian, multi-functional, design driven Motion Design duo was awarded the China Mobile project in August of 2011 and we were very excited to get the opportunity to work with a Chinese agency and client. The idea was to produce three spots, a 60 second and two 30 second variations, for their Wireless City-services.happy_camper_china_mobile_01

In mid-November they finished everything and the spots aired on December 1st in China.

Their vision was to create a unique world of happiness and warmth by mixing physical miniatures with CG-characters.happy_camper_china_mobile_02

They worked out the concept for all the characters with help from talented artist Vaidas Bagonas. The final models were done by Milford.happy_camper_china_mobile_03

 

happy_camper_china_mobile_04The displays play a vital part in all the spots. In order to make them blend in with the very analogue feeling, the happycampers gave them a clay-ish, handmade look.happy_camper_china_mobile_05

The Animatichappy_camper_china_mobile_07

 

happy_camper_china_mobile_08The Shoot

“In September we went to Bristol, UK for a 5-day shoot at the Bottle Yard. We filmed all the background plates including houses, trees and all other inanimate stuff. It was awesome to see the talented artists of Codsteaks work on creating all the small props. Almost like being a little kid again.

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It was a truly terrific crew to work with and the catering made us never wanting to leave!” said Andrés Rosas Hott Founder/Director/Creative Director

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Watch the China Mobile spot on motion.tv

Creative Credits

Project: China Mobile TV Spots
Client: China Mobile
Production Company: Happycamper
Directors: Andrés Rosas Hott, Robert Rosén
Executive Producers (Stink): Daniel Bergmann, Desmond Loh
Animation: Milford Film & Animation
Model Makers: Codsteaks



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