Happycamper, the Scandinavian, multi-functional, design driven Motion Design duo was awarded the China Mobile project in August of 2011 and we were very excited to get the opportunity to work with a Chinese agency and client. The idea was to produce three spots, a 60 second and two 30 second variations, for their Wireless City-services.

In mid-November they finished everything and the spots aired on December 1st in China.

Their vision was to create a unique world of happiness and warmth by mixing physical miniatures with CG-characters.

They worked out the concept for all the characters with help from talented artist Vaidas Bagonas. The final models were done by Milford.

 

The displays play a vital part in all the spots. In order to make them blend in with the very analogue feeling, the happycampers gave them a clay-ish, handmade look.

The Animatic

 

The Shoot

“In September we went to Bristol, UK for a 5-day shoot at the Bottle Yard. We filmed all the background plates including houses, trees and all other inanimate stuff. It was awesome to see the talented artists of Codsteaks work on creating all the small props. Almost like being a little kid again.

 

It was a truly terrific crew to work with and the catering made us never wanting to leave!” said Andrés Rosas Hott Founder/Director/Creative Director

 

Watch the China Mobile spot on motion.tv