Superfad Crafts Animation for New Hertz Campaign


For the new campaign for Hertz’s Gold Plus Rewards membership, Superfad bathed cities, cars, flowers, and Hertz’s new mascot Horatio in the gilded hue.superfad_hertz_gold_04

Superfad previously worked with DDB New York on a previous Hertz spot that introduced Horatio in a cameo: This time the agency decided to give him a starring role in “Gold Is Better” a spot also marks Hertz’s first fully animated commercial in twenty years. To expand on the character of Horatio, Superfad went through extensive development to capture both his swagger and his charm.


 A charm that is further added to by the voiceover talent of the inimitable Owen Wilson. Superfad Creative Directors Kinda Akash and Brian Drucker created a friendly, clean look to the Hertz world that is bursting with life, while the 3D team devised a style based on simple geometric shapes. The result is a vibe that’s pure sunshine. 



superfad_hertz_gold_01 Watch the video on

Creative Credits

Project: Hertz Gold Spot
Client: Hertz
Production Company: Superfad
Creative Director: Kinda Akash
Creative Director: Brian Drucker
Designer: Sarah Ancelmo
Head of CG: Todd Peleg
Technical Director: Jin Lin
3D Animation: Matt Parent, David Dam, Will Robertson
Compositor: Jim Forster
Producer: Dina Chang
Head of Production: Nicole Stevens
Executive Producer: Geraint Owen

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