Toblerone “Christmas” is a character spot campaign directed by Richard Rosenman of Hatch Studios Ltd. This endearing :15 tag features four stylized characters in an equally stylized Toblerone world where various objects throughout the environment appear to have the Toblerone bite taken out of them. The spot opens with a family driving through snow covered roads with a christmas tree attached to the roof of their car. Two happy children and a dog sit on the back seat of the car.
As the car makes it way through falling snow and a cheery Christmas landscape, the children notice large Toblerone bites taken from a roof top and then a garden gnome. The final shot shows the christmas tree perched on top of the family car also has a Toblerone bite mark.
The spot was modeled and animated in 3dsmax 9, rendered with VRay SP2 and composited with Combustion 2009. It was onlined in Flame.
The Toblerone “Christmas” concept was also used across an accompanying magazine print campaign.
About Hatch Studios
In June of 2006, Richard Rosenman and two partners opened the doors of Hatch Studios Ltd., a full-service animation and motion graphics production studio located in downtown Toronto, Canada. The Hatch Studios goal is to continue producing cutting-edge animation and motion graphics for print, broadcast and film.
About Richard Rosenman
Richard Rosenman has over 12 years of work experience in the national and international classical and computer animation industry. He has produced over 50 commercials for both film and broadcast, including many award winning projects. Richard Rosenman has extensive experience in all formats of animation including short form, long form, series, gaming, effects, web and film. Additional skills include live-action shoot supervising, computer graphics programming, art direction, storyboarding, conceptual design, character design, broadcast design, print and web development.
Director: Richard Rosenman
Exec. Producer: Randi Yaffa
Producer: Holly Nichols
Characters & Props design: Angelo Libutti
Environment / Props modeling: Stephane Goulet, Raden Slipicevic, Rowan Simpson
Character modeling: Wendy Rozycki, David Emirzian, Corey Hayes
Animation: Scott Guppy, Kevin Vriesinga
TD: Paul Neale, Mathieson Facer, Eric Harvey, Felipe Nogueira
Texture Assist: Chris Crozier
Texture, lighting, rendering & compositing: Brad Husband