Ford Thrillride by Hatch Studios

Ford Thrillride by Hatch StudiosFord “Rollercoaster” is the latest spot created at Hatch Studios Ltd., directed by Richard Rosenman and Larissa Ulisko. Inspired by Japanese illustration, this spot relies heavily on seamless integration of cutting edge 3D computer graphics combined with bold 2D character designs, both existing in a lavish and rich multi-media environment.

Not only did we wish to create a visually compelling spot, but we also insisted in developing a sub-story involving aggressive & chaotic characters attempting to catch the Ford Focus. This provided a set-up for a wild car chase in which the Focus inevitably out-manoeuvres the characters in a climatic and explosive finale. Props to our agency and client friends who made this such a fun project to work on.

To create the unique visual style of the spot, including the tight integration of 3D and 2D elements living together in one world, all elements had to first be created in 3D. The rendering of the graphic elements was then produced with VRay Toon which allowed fully-raytraced 2D objects to be reflected and interactively-lit with the surrounding 3D objects.

In addition, global illumination rendering yielded a distinctive look in which 2D objects retained their flat two-dimensional look, yet fully-interacted with the environmental lighting thus contributing to the global illumination solution.

Rarely any blurs were used in this spot as this conflicted with the graphic style so depth of field was simulated through the use of depth desaturation.

This spot was modeled using Silo & 3dsmax 9.0. It was animated and textured with 3dsmax 9.0. Rendering with VRay 1.5 RC3, including VRay Toon. Compositing with After Effects and onlined with Inferno.

About Hatch Studios
Hatch combines honest, creative and business minded individuals who know what it takes to make your concept come to life. Randi Yaffa’s business acumen and production savvy are rhinestone studded, while Richard Rosenman and Larissa Ulisko’s combination of neurotic perfectionisim and good humor drive the creative engine. Hang on our couch, have a latte, talk your concept and we’ll make it go.

Project credits:
Directed by Richard Rosenman & Larissa Ulisko
Exec. Produced by Randi Yaffa
Produced by Holly Nichols
Character designs by Chris Cann
Modeling by Chris Crozier, Rowan Simpson, Abdul Ali Mohamud, Raden Slipicevic
Animation by Scott Guppy & Kevin Vriesinga
Texturing by Marcin Porebski, Steven Hollman
Lighting & rendering by Richard Rosenman
Compositing & design by Larissa Ulisko
Online at Technicolor w/ Alex Boothby
Pyrotechnics by Bondi

Created at Hatch Studios Ltd.

www.richardrosenman.com
www.hatchstudios.net




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