Paul Goldman, founder of Ear Goo, Inc. and the design studio Element, LLC, has partnered with Matt Giulvezan, formerly of MTV Networks, to launch The Goo, a new multimedia company with a primary focus on creating content for television, film, web, mobile and emerging media. The Goo consists of three divisions: Action Goo (concept + live action production), Eye Goo (editorial + design + motion) and Ear Goo (music + sound design + mix). The family of The Goo companies will work synergistically to offer clients a first-class, full-service boutique experience.
Additionally, The Goo has acquired Spek Studios, the boutique design studio based in the Williamsburg section of Brooklyn, NY. Spek Studios founders Reno Diaz and Rene Avalos will serve as Eye Goo’s Creative Director and Art Director respectively. Spek’s recent work includes the promo campaign of the 2010 MTV Video Music Awards featuring Eminem, Drake and Justin Bieber; ads for Mountain Dew, ESPN, Comcast, Verizon, Scion, Hershey’s; and music videos for Kanye West, to name a few.
“What makes The Goo different is that it combines the power of three distinct companies all sharing a common DNA that can work independently or as a complete full-service production and post company,” says Goldman, who serves as the company’s CEO and Chief Creative Officer. “This versatility gives us an added edge. We have the power to create and deliver content that is original, intelligent and inspiring, whatever the client objective.”
Giulvezan is perhaps best known for his award-winning creative work over the past decade on the MTV Video Music Awards, Movie Awards, TRL, MTV/Paramount Films, Sony Pictures, The Weinstein Company and Warner Bros. Entertainment. In addition, Giulvezan was responsible for heading up promotions for hit shows and movies such as MTV’s Jersey Shore, Jackass 3D, The Real World, The Hills, True Life, Making The Band and Spring Break. Giulvezan also has extensive experience working directly with Hollywood’s top celebrities such as Tom Cruise, Cameron Diaz, Jake Gyllenhaal, Ryan Seacrest, Andy Samberg, Will Forte, Sarah Silverman, Sean Combs, Adam Sandler, Kate Beckinsale, Russell Brand, Wayan Bothers and Michael Cera.
“The ability to take a project from inception to final delivery, while working under The Goo umbrella of companies makes us extremely flexible,” says Giulvezan. ”When we pitch an idea we are very much aware of our client’s brand and marketing strategies and will already have considered concept, live action, edit, design, music and mix.”
Over the past 16 years both Goldman and Giulvezan have impressed many with their collective work on such global brands as MTV Networks, McDonald’s, Mercedes-Benz, Verizon Business, Volvo, Nintendo, Visa, AT&T, Nokia, Citibank, Stella Artois, FedEx, Paramount Pictures, New Line Cinema, Sony, Universal, ESPN, VH1, BRAVO, Discovery Channel, National Geographic Channel, iNDemand, Nickelodeon and TLC, among many others. Together the duo are at the top of their game with links to every industry award given, including the Emmy, Oscar, Clio, ADDY, Promax/BDA, New York Festival, Art Directors Club, Beacon, and Telly Awards.
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