Santa Monica-based design and VFX boutique Moving Pixels was brought in early to anchor a collaborative effort between Director Nick Piper of Backyard and Draftfcb for this geared up spot from Coors Light, the official sponsor of NASCAR.

Moving Pixels is a cutting-edge VFX and design shop located in Santa Monica, California. The company specializes in high-end 3D and 2D photo-real visual effects, design, and animation, breathing life into a wide range of commercial projects through innovative, industry-standard creative VFX and design execution.

Key team members include: Executive Producer: Sam Swisher, Owner/Creative Director: Tony Smoller, VFX Supervisor/Lead Flame Artist: Andrew McKenna. Moving Pixels is growing quickly, leveraging its intimate, collaborative, and team-based approach to consistently deliver results across large-scale, high-profile projects.

CREDITS
Client: Coors Light
Spot Title: Mountain Race
Air Date: April 2008

Agency: Draftfcb
CD(s): Julio Desir, Bill Lindsey
Copywriter: Steve Baker
Art Director: Jeff Huser
Agency Producer: Jim Phox

Prod Company: Backyard
Director: Nick Piper
DP: Chris Kachikas
EP: Eriks Krumins

Post/Effects: Moving Pixels
CD/Supervisor: Tony Smoller
Lead Flame/Supervisor: Andy McKenna
Flame Artist(s): Rafael Barrios, William Higgens
Lead 3D: Mike Wynd
Senior 3D: Giancarlo Lari
Particles: Kenneth Ibrahim, Ralph Sevazlian
3D Artist(s): David Lombardi, Steve Browning, Kevin Carr
EP: Sam Swisher
Producer: Claire Cottrell

Editorial: Cutters
Editor: Nadav Kurtz
EP: Betty Jo Moore

Telecine: CO3
Colorist: Dave Hussey

Sound Design: Hum
Sound Designer: Dan Hart

Shoot Location: Rocky Mountains, Leadville Colorado