Happycamper, the Scandinavian, multi-functional, design driven Motion Design duo was awarded the China Mobile project in August of 2011 and we were very excited to get the opportunity to work with a Chinese agency and client. The idea was to produce three spots, a 60 second and two 30 second variations, for their Wireless City-services.
In mid-November they finished everything and the spots aired on December 1st in China.
Their vision was to create a unique world of happiness and warmth by mixing physical miniatures with CG-characters.
They worked out the concept for all the characters with help from talented artist Vaidas Bagonas. The final models were done by Milford.
The displays play a vital part in all the spots. In order to make them blend in with the very analogue feeling, the happycampers gave them a clay-ish, handmade look.
The Animatic
The Shoot
“In September we went to Bristol, UK for a 5-day shoot at the Bottle Yard. We filmed all the background plates including houses, trees and all other inanimate stuff. It was awesome to see the talented artists of Codsteaks work on creating all the small props. Almost like being a little kid again.
It was a truly terrific crew to work with and the catering made us never wanting to leave!” said Andrés Rosas Hott Founder/Director/Creative Director
Watch the China Mobile spot on motion.tv
CREDITS
HAPPYCAMPER
Director: Andrés Rosas Hott
Director: Robert Rosén
STINK
Executive Producer: Daniel Bergmann
Executive Producer: Desmond Loh
Producer: Giles Johnson
Production Assistant: Ni Ding
OGILVY BEIJING
Associate Creative Director: Yun-Sheng Tu
Group Account Director: Li Yu
Associate Creative Director: Gang Ye
Art Director: Jiafeng Wang
Producer: Jing Li
CODSTEAKS
Art Director: Matt Sanders
Project Manager: Renae Cronin
Managing Director: Sue Lipscombe
Art Dir./H.O.C: Paul Drake
Prop/First Aider: Louise Vergette
DoP: Fred Reed
1st Assistant Director: Toby Sherborne
Music & Music publisher: Sharon Chin from Two AM
MILFORD FILM & ANIMATION
Executive Producer: Johan Gustafsson
Production Manager: Martin Widö
VFX Supervisor: John Roxenhed
Model Supervisor: Jonas Moberg
Light Supervisor: Robert Krupa
Animation Lead Artist: Tim Van Hussen
Lighting Lead Artist: Hannes Drossel
Animators:
Antonio Deiana
Martin Joas
Jonas Forsman
Martin Haglund
Christofer Brandtieng
Onni Pohl
Modeling/Texturing:
Daniel Axelsson
Daniel Bystedt
Gustav Tell
Kristian Mårtensson
Kenneth Nyman
Lighting:
Daniel Holmgren
Stefan Lagerstam
Simon Rainerson
Damir Filipovic
Rigging:
Gabriel Pettersson
Serena Tripepi
Compositing:
Victor Sanchez
Ilia Negrescul
Jonathan Harris
Marcus Krupa
Fredrik Höglin
Samuel Schulthess
Match Moving:
Sebastian Ekman
Ilia Negrescul
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