Blind Weaves Interactive Story For New Jeff Buckley Song

To celebrate the discovery of unreleased Jeff Buckley music, LA Design Studio Blind collaborated with the interactive development company Interlude to create an animated, interactive video for the late singer’s rendition of “Just Like A Woman.”

It’s not every day you’re given a chance to work on something special—let alone collaborate with a creative soul that left such a beautiful mark on the world.

“Jeff’s performance of this song—originally by Bob Dylan—is sensational. It’s as if he imagined there was an orchestra behind him while he performed. We wanted to make a video that captured that drama and give him that orchestra,” said Creative Director Greg Gunn.

The video weaves together story, music and technology into a unique experience that allows users to control how the characters feel.

The end result is a beautiful mixture of artistry from many disciplines. Interlude built new technology to achieve the desired effect. And with a blessing from Jeff’s mother, supplemental orchestration was recorded to bolster the original song.

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Designing The Experience

“The idea for this story came from the maze of emotions that we all experience throughout our relationships. Depending on your emotional perspective, the simplest activities can feel very different,” explained Gunn.

To capture this idea, a story was developed that follows a couple over the course of one day. As the viewer, you’re able to control how the characters feel at any given moment by changing their relationship to each other with a series of clicks.

Every decision you make along the way affects key moments in the video that ultimately change the underlying orchestration of the song. This emotional interaction creates a beautiful and personal experience for everyone that watches it.

The “making-of” video pulls back the curtain and tells how teams from all over the world joined forces to make this video. Enjoy!

Creative Credits

Project: Jeff Buckley's "Just Like A Woman"
Label: Sony
Production Company: Blind
Creative Director: Greg Gunn
Interactive Development: Interlude
Executive Producer: Yoni Bloch (Interlude)
Interactive Director: Tal Zubalsky (Interlude)
Art Directors: Paul Kim, Greg Gunn
Designers: Angie Son, Chuck BB
Technical Director: Daniel Zhang
Animators: Matthew Everton, Ross Plaskow, Peter J. Lee, Rachelle Moon
Music: “Just Like A Woman”: Jeff Buckley
Composer: Daniel Koren



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